【正文】 tion/brochure request, electronic postcards, and reciprocal links to other websites. The organisations should also employ o?ine techniques,such as displaying the URL on billboards, newspapers, press releases, television, tourism products, and all other advertising. 4 Conclusion In general the remendations evolve the website from being a simple informationonly website to fully?edged emerce site. The remendations discussed in this paper are directed towards providing facilities and su?cient content for customers to make purchase decisions and carry out online transactions. The organisations should convert their websites into a marketing tool by employing online and o?ine website promotional techniques to break into the highly petitive international tourism market. It is also remended that the African tourism organisations attempt to be always a step ahead of other organisations in the sector with the help of knowledge transfer facilities. There will be di?culties and barriers to emerce that need to be overe. However, this paper identi?es these barriers and gives remendations to overe these barriers to be able to capture that market which is not being catered for on other websites. The remendations for overing emerce barriers discussed in this paper were devised from tried and tested solutions which have been used successfully by tourism organisations in subSaharan Africa. As tourism is regarded as the pinnacle of the economies in subSaharan Africa and as there is sti? petition from Western Europe and North America, it is remended that the all tourism organisations in Africa follow the suggestions made in this document to remain analysis of all the ments from the practitioners and the academics received shows that the remendations will provide the foundation from which the African tourism organisations will be able to overe the hurdles and be able to setup fully?edged emerce websites. Receiving positive responses from tourism organisations based in other African countries is an indication that these remendations will work in any other subSaharan African country. The authors strongly remend that the tourism organisations from subSaharan Africa follow the remendations discussed in this paper as they will be able to overe the hurdles and be able to setup a fully?edged emerce website to fully satisfy its economic potential. 。 Websites。 然而，這紙鑒定 tifies 這些障礙，并給出了建議，以克服這些障礙，能夠捕捉到這一市場這是不照顧其他網(wǎng)站上。 促銷活動網(wǎng)站 互聯(lián)網(wǎng)可以被用來促進(jìn)產(chǎn)品和服務(wù)，因為它提供了在較低的成本，一個前所未有的連通性和高效和有效地與客戶直接溝通的能力水平。這些建議 tions，然后測試文件第 4 條所述。 在第二階段的研究，問卷調(diào)查，然后向旅游組織從撒哈拉以南非洲地區(qū)，找出旅游組織 正在努力采取和使用電子商務(wù)，并確定如何接受這些組織對這些互聯(lián)網(wǎng)技術(shù)。 這種抽樣方法的局限性在于它是難以確定的總?cè)丝诘穆糜握{(diào)查代表的組織。第 一階段涉及檢查大量的網(wǎng)站來自上述國家的各種旅游組織。由于有小發(fā)表了有關(guān)電子商務(wù)的的信息 在非洲南部的撒哈拉（ Molla和刺輥， 2020 年），研究活動（ Maswera 等， 2020）進(jìn)行如果組織在四個非洲國家的旅游業(yè)，采用電子商務(wù)。 Dieke， 2020年）。外文文獻(xiàn)譯文 標(biāo)題：在旅游電子商務(wù)系統(tǒng)的建議撒哈拉以南非洲地區(qū)的產(chǎn)業(yè) 資料來源 : 信息通信和信息技術(shù)第 26 卷第 1 期 作者：珍妮特愛德華 ,雷道森 摘要 本文中所描述的建議是延續(xù)以前的研究在信息通信和信息雜志的報道。與其他的經(jīng)濟(jì)表現(xiàn)不佳的主要部門，旅游業(yè)已成為最大的功臣國內(nèi)生產(chǎn)總值的，因為在大多數(shù)非洲國家在 20 世紀(jì) 90 年代初和現(xiàn)在被視為非洲的經(jīng)濟(jì)體（文森特等， 2020。（ 2020 年）。 在這項研究中有兩個階段。對于例如，肯尼亞的旅游協(xié)會，旅游業(yè)務(wù)的南非理事會（ TBCSA）運營商（加藤），美 國旅游運營商協(xié)會（ USTOA）有他們的網(wǎng)站的鏈接列表 成員。非洲組織需要遵循在設(shè)計和開發(fā)的網(wǎng)站，讓他們添加更多高級的網(wǎng)頁易讀性指引功能，能夠充分捕捉到市場，這是不被照顧到其他網(wǎng)站上。由于上文所述的以前的研究結(jié)果，采用的方法，以克服這些障礙從第一階段的研究提出的建議一起被編譯成一個 REC ommendations 文件，這是在本文的下一節(jié)的內(nèi)容。 CRM 組件可 以幫助捕捉客戶的喜好，需要和要求，包括聯(lián)絡(luò)資料，電子郵件，在線反饋表，電子通訊，促銷活動，特別優(yōu)惠和其他忠誠計劃，通話蓋印服務(wù)和個性化，通過定制的內(nèi)容。 電子商務(wù)的障礙需要克服。 eComme