kpmg-rsgtraining-06chevronaviation-經(jīng)營(yíng)管理-wenkub
2023-05-17 08:39:11 本頁(yè)面
【正文】 Order Entry Internal Application Inventory Orders Customer Master MiddleWare FBO Corporate Pilot Fire Wall Inter Extra Channel Partner User Customer Self Service Shopping Cart Application Product Config Application Catalog Application Document Dist. Application Payment Processing Presentation Application Collaboration Presentation Personalization Engine Transaction Engine Audio Application Video Application Chat/App Share Application Financial House Fulfillment House Document Repository Product Catalog DB Transaction DB Customer Repository Engineering Collaboration E Commerce Server Engine Search Engine eBusiness Application Layer Business Rules Configuration DB Hot Links Technical Architecture Doc /Location Doc20343/SVO 19 KPMG Consulting internal use only Phase Three Move to the larger munity Drive selected functions out to the GA munity Develop and rollout additional corporate flight functions Begin to draw in the larger munity Recognize differentiation in the marketplace Add other munity representatives to focus team Implementation Phases Phase One Develop the Chevron FBO munity Establish platform for supporting basic e business interaction Provide enough value added functionality to attract FBOs Get FBOs interacting with Chevron on the web Involve focus group of customers in design process so that solutions meet their needs Build buyin with focus group and position them to “spread the word” Gain knowledge and experience before mitting significant costs and risk Phase Two Gain critical mass with key customers Rollout Phase One functionality to all Chevron FBOs Break down resistance to the Inter across the Chevron FBOs Gain acceptance and use by Chevron FBOs build the munity interaction Introduce functions that draw Corporate Flight Department and Fractional Ownership Fleets into the munity Next Phases Build the GA munity market Roll out significant functionality to GA munity Add additional infrastructure applications Aggressively perate the large marketplace Develop the next level of the vision Doc /Location Doc20343/SVO 20 KPMG Consulting internal use only Incl
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