productquest(ppt22)-經(jīng)營(yíng)管理-wenkub
2022-08-27 14:47:32 本頁(yè)面
【正文】 data ? Laboratory analysis ANALYTICAL chemical content Feasibility Stage Product Feasibility ? Early evaluation of prototype products ? Identify opportunities, understand risks of product weaknesses, provide Ramp。 Feasibility Evaluation Tracking Maturity THANK YOU 。 2 0 0 1 M a r k e t Fa c t s , I n c .Evaluation Stage Product Evaluation ? Test improved products vs. petitors ? Finetuning product to optimum level prior to launch ? Can include other marketing ponents concept, pack, price, etc = Finetuning marketing mix prior to launch Output Product Profile 1 2 3 4 5A C G H I d eal1 2 3 4 5 6 7 8 9Sweetness Richness Colour Strength of coffee flavour Roast taste Creaminess Consistency Overall liking Too weak Too weak Too light Too weak Too weak Not enough Not enough 7 18 6 43 23 18 15 Sweetness Richness Colour Strength of coffee flavour Roast taste Creaminess Consistency % Just Right 26 11 10 3 5 9 6 Too strong
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