【正文】 “燕安居” 區(qū)域 市場發(fā)展 可行性研究報(bào)告 燕安居連鎖經(jīng)營機(jī)構(gòu) 20xx 年 5 月 13 日 “燕安居” 區(qū)域 市場發(fā)展可行性研究報(bào)告 1 目 錄 報(bào)告書說明 ........................................................................................................................................ 5 第一部分： 連鎖經(jīng)營行業(yè)發(fā)展概述 ............................................................................................... 7 一、連鎖經(jīng)營行業(yè)在國民經(jīng)濟(jì)中的地位和作用 ...............................................................................7 ㈠ 在國民經(jīng)濟(jì)中的地位 ..........................................................................................................7 ㈡ 在國民經(jīng)濟(jì)中的作用 ..........................................................................................................8 支撐經(jīng)濟(jì)增長 的重要產(chǎn)業(yè) ............................................................................................8 提供大量工作崗位，吸納勞動(dòng)力就業(yè) ..........................................................................8 二、行業(yè)運(yùn)營分析及預(yù)測 ...............................................................................................................9 ㈠ 行業(yè)保持快速發(fā)展的勢頭 ...................................................................................................9 ㈡ 行業(yè)集中度進(jìn)一步提高 ......................................................................................................9 ㈢ 行業(yè)并購與整合力度加大 ................................................................................................. 10 ㈣ 注重綜合能力的提升 ........................................................................................................ 10 三、行業(yè)效益分析及預(yù)測 ............................................................................................................. 10 ㈠ 行業(yè)持續(xù)高景氣 ............................................................................................................... 10 ㈡ 行業(yè)盈利能力有待加強(qiáng) .................................................................................................... 11 四、行業(yè)競爭分析 ........................................................................................................................ 11 第二部分：燕窩行業(yè)市場概述 ..................................................................................................... 13 一、保健營養(yǎng)品市場概述 ............................................................................................................. 13 ㈠ 保 健食品的發(fā)展大有可為 ................................................................................................. 13 ㈡ 中國發(fā)展保健食品的優(yōu)勢 ................................................................................................. 13 二、 燕窩行業(yè)概況 ........................................................................................................................ 15 ㈠ 產(chǎn)品概述 ......................................................................................................................... 15 燕窩簡介 .................................................................................................................. 15 燕窩分類 .................................................................................................................. 16 燕窩的營養(yǎng)成分 ........................................................................................................ 16 燕窩的功效和作用 .................................................................................................... 17 ㈡ 產(chǎn)業(yè)鏈概述 ...................................................................................................................... 18 上游產(chǎn)地 .................................................................................................................. 19 “燕安居” 區(qū)域 市場發(fā)展可行性研究報(bào)告 2 下游銷售 .................................................................................................................. 19 三、燕窩行業(yè)市場宏觀環(huán)境分析 .................................................................................................. 21 ㈠ 政治環(huán)境 ......................................................................................................................... 21 行業(yè)政策法規(guī) —— 政策影響及風(fēng)險(xiǎn)提示 ..................................................................... 21 “ 十一五 ”規(guī)劃對連鎖零售業(yè)的影響 .......................................................................... 22 市場準(zhǔn)入情況 ........................................................................................................... 23 ㈡ 經(jīng)濟(jì)環(huán)境 ......................................................................................................................... 23 經(jīng)濟(jì)形勢（連鎖經(jīng)營） ............................................................................................. 23 行業(yè)市場發(fā)展現(xiàn)狀分析 ............................................................................................. 28 ㈢ 社會文化環(huán)境 .................................................................................................................. 29 送禮 —— 禮品市場 .................................................................................................... 30 女性 —— 養(yǎng)顏美容市場 ............................................................................................. 30 男性 —— 養(yǎng)生保健市場 ............................................................................................. 30 孕婦 —— 孕婦保健市場 ............................................................................................. 31 四、燕窩行業(yè)市場發(fā)展前景概述 .................................................................................................. 32 ㈠ 燕窩產(chǎn)業(yè)分析 .................................................................................................................. 32 燕窩 產(chǎn)業(yè)的 “SCP 分析 ” ........................................................................................... 32 產(chǎn)業(yè)的 “ 五力分析 ” ................................................................................................. 33 ㈡ 市場規(guī)模與增長率概述 .................................................................................................... 36 第三部分： “燕安居”模式 ..............................................................................................