【正文】 中中 國國 四四 川川 稻稻 城城 亞亞 丁丁 [茹茹 布布 查查 卡卡 溫溫 泉泉 小小 鎮(zhèn)鎮(zhèn) 項(xiàng)項(xiàng) 目目 ] 項(xiàng)項(xiàng) 目目 可可 行行 性性 報(bào)報(bào) 告告 2021 年 9 月 目 錄 第一部分 項(xiàng)目市場背景研究 ................................................................................................................................. 1 項(xiàng)目發(fā)展背景 ..................................................................................................................... 1 項(xiàng)目地塊概況 ..................................................................................................................... 2 ......................................................................................................... 3 稻城縣發(fā)展概況 ................................................................................................................. 3 城市基本狀況 .............................................................................................................. 3 宏觀經(jīng)濟(jì)指標(biāo) .............................................................................................................. 5 稻城縣發(fā)展建設(shè)背景 .......................................................................................................... 7 稻城縣總體發(fā)展目標(biāo) ................................................................................................... 7 稻城總體規(guī)劃戰(zhàn)略 ....................................................................................................... 7 稻城旅游資源開發(fā)規(guī)劃 ................................................................................................ 7 ..................................................................................................................... 8 國內(nèi)旅游業(yè)發(fā)展背景 .......................................................................................................... 8 國內(nèi)旅游市場現(xiàn)狀 ....................................................................................................... 8 國內(nèi)旅游經(jīng)濟(jì)狀況 ....................................................................................................... 9 國內(nèi)旅游發(fā)展趨勢 ......................................................................................................10 項(xiàng)目旅游業(yè)發(fā)展背景 .........................................................................................................11 稻城旅游市場現(xiàn)狀與發(fā)展 ...........................................................................................11 稻城 旅游經(jīng)濟(jì)狀況 ......................................................................................................19 稻城旅游發(fā)展趨勢 ......................................................................................................19 稻城酒店業(yè)發(fā)展背景 .........................................................................................................19 稻城投資環(huán)境 ....................................................................................................................20 稻城政策引導(dǎo)投資與旅游發(fā)展 ....................................................................................20 稻城基礎(chǔ)設(shè)施建設(shè) ......................................................................................................20 稻城旅游政府投資規(guī)劃 ...............................................................................................22 4．市調(diào)項(xiàng)目研究 .................................................................................................................... 23 溫泉項(xiàng)目調(diào)研 ....................................................................................................................23 酒店項(xiàng)目調(diào)研 ....................................................................................................................23 旅游景點(diǎn)調(diào)研 ....................................................................................................................27 ........................................................................................................... 33 項(xiàng)目地塊解析 ....................................................................................................................33 項(xiàng)目綜合 SWOT 分析 .........................................................................................................35 項(xiàng)目定位前提（難點(diǎn)及其解決方向） ...............................................................................36 ............................................................................................................... 37 ....................................................................................................................... 38 項(xiàng)目功能定位 ...................................................................................................................38 項(xiàng)目發(fā)展主題定位 ............................................................................................................52 項(xiàng) 目目標(biāo)市場定位 ........................................................................................................52 項(xiàng)目總體規(guī)劃設(shè)計(jì)建議 .....................................................................................................53 項(xiàng)目總體規(guī)劃原則及理念 ..........................................................................................53 對項(xiàng)目資源的規(guī)劃設(shè)計(jì)利用 .......................................................................................56 ........................................................................................... 57 ....................................................................................................................... 58 ....................................................................................................................... 60 ....................................................................................................................... 63 1 第一部分 項(xiàng)目市場背景研究 項(xiàng)目發(fā)展背景 稻稻稻 城城城 縣縣縣 經(jīng)經(jīng)經(jīng) 濟(jì)濟(jì)濟(jì) —— 現(xiàn)有產(chǎn)業(yè)結(jié)構(gòu)優(yōu)勢尚不突出，但同時(shí)面臨著前所未有的大好機(jī)遇，令稻城的經(jīng)濟(jì)發(fā)展處在積極的轉(zhuǎn)型騰飛期，豐富的旅游資源將面臨著全面的提升發(fā)展機(jī)遇。 ? 經(jīng)濟(jì) 穩(wěn)步增長 ： 稻城 近幾年的經(jīng)濟(jì)也取得了顯著增長，但仍然 有待加快發(fā)展，目前稻城旅游經(jīng)濟(jì)是稻城經(jīng)濟(jì)發(fā)展的重要組成部分，產(chǎn)業(yè)結(jié) 構(gòu)處于發(fā)展的初級階段，經(jīng)濟(jì) 實(shí)力尚不突出。 ? 旅游提升成必然 ： 稻城具有豐富獨(dú)特的旅游資源 ，但稻城的旅游業(yè)剛剛起步，旅游配套、交通、服務(wù)等遠(yuǎn)遠(yuǎn)不能滿足目前市場需求