樂(lè)賢半島旅游景區(qū)開(kāi)發(fā)策劃方案書(shū)(已修改)
2025-07-29 15:52 本頁(yè)面
【正文】 四川內(nèi)江樂(lè)賢半島旅游景區(qū)開(kāi)發(fā)策劃方案初稿 四川內(nèi)江樂(lè)賢半島旅游景區(qū) 開(kāi)發(fā)策劃方案初稿 ■緒 論 .............................................................................. 3 ■戰(zhàn)略篇 ............................................................................... 3 一、項(xiàng)目概況、旅游資源與基礎(chǔ)條件 .................................................. 3 ⒈項(xiàng)目 概況 ...................................................................................................................... 3 ⒉ 資源評(píng)價(jià) ...................................................................................................................... 4 ⒊ 區(qū)位交通 ...................................................................................................................... 6 ⒋ 其他條件 ...................................................................................................................... 6 二、總體思路、開(kāi)發(fā)理念與發(fā)展戰(zhàn)略定位 .............................................. 7 ⒈ 指導(dǎo)思想 ...................................................................................................................... 7 ⒉ 目的意思 ...................................................................................................................... 7 ⒊ 規(guī)劃原則 ...................................................................................................................... 8 ⒋ 規(guī)劃要求 ...................................................................................................................... 8 ⒌ 樂(lè)賢半島模式 ............................................................................................................... 8 ⒍ 景區(qū)發(fā)展目標(biāo)定位 ........................................................................................................ 9 三、景區(qū)主題形象 .................................................................. 9 ⒈ 景區(qū)三大文化主題 ........................................................................................................ 9 ⒉景區(qū)半島八景 ............................................................................................................. 10 ⒊ 形象宣傳口號(hào) ............................................................................................................. 10 ■ 建設(shè)篇 .............................................................................. 11 四、總體布局分析 ................................................................. 11 ⒈ 風(fēng)景區(qū)規(guī)劃概念 .......................................................................................................... 11 ⒉風(fēng)景區(qū)定位分析 .......................................................................................................... 11 ⒊ 風(fēng)景區(qū)參與分析 .......................................................................................................... 14 五、旅游產(chǎn)品體系與旅游功能項(xiàng)目 ................................................... 15 ⒈ 旅游產(chǎn)品體系 ............................................................................................................. 15 四川內(nèi)江樂(lè)賢半島旅游景區(qū)開(kāi)發(fā)策劃方案初稿 ⒉四大旅游功能項(xiàng)目 ...................................................................................................... 15 六、市場(chǎng)需求及規(guī)模預(yù)測(cè) ........................................................... 15 ⒈游客市場(chǎng)分析 ............................................................................................................. 15 ⒉景區(qū)空間容量 ............................................................................................................. 16 ⒊重點(diǎn)目標(biāo)游客群 .......................................................................................................... 16 七、相關(guān)產(chǎn)業(yè)與社會(huì)經(jīng)濟(jì)發(fā)展 ....................................................... 17 ⒈八大產(chǎn)業(yè)體系 ............................................................................................................. 17 八、營(yíng)銷(xiāo)策略與模式 ............................................................... 18 ⒈概念營(yíng)銷(xiāo)與品牌營(yíng)銷(xiāo) ................................................................................................... 18 ⒉整合營(yíng)銷(xiāo) .................................................................................................................... 19 ⒊營(yíng)銷(xiāo)形勢(shì) .................................................................................................................... 19 ⒋宣傳推介 .................................................................................................................... 19 九、可行性分析 ................................................................... 23 ⒈政府回報(bào) ....................................................
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