【正文】 南京工業(yè)大學(xué)畢業(yè)設(shè)計（論文） I “天元吉第”小區(qū)項目策劃與可行性分析報告 摘 要 自 20xx年以來，中國房地產(chǎn)市場一直受國家宏觀政策調(diào)控的影響，特別是眼下的 20xx年召開的十二五規(guī)劃中，中央政府明確表示要遏制房地產(chǎn)市場過熱的現(xiàn)象。在過去的幾年中我國房地產(chǎn)高速成長，并一直保持為國民經(jīng)濟支柱產(chǎn)業(yè)。房地產(chǎn)開發(fā)在這一新的情況下若要求得繼續(xù)長久平穩(wěn)地發(fā)展，須進行科學(xué)改進，不要盲目追求暴利收入。房地產(chǎn)開發(fā)行業(yè)本身具備高投入、高回報、高風(fēng)險這三大特點，因此投資須謹(jǐn)慎。企業(yè)在開發(fā)房地產(chǎn)都時候因為行業(yè)的特殊性質(zhì)需要在前期做大量的分析，其中包括市場調(diào)查、 市場研究及分析、項目建設(shè)開發(fā)計劃、項目財務(wù)分析、項目風(fēng)險及不確定性分析。這需要大量的理論支持和實踐經(jīng)驗，因此成為行業(yè)內(nèi)的熱門問題。 本文在參考大量文獻(xiàn)和相關(guān)資料的前提下，依據(jù)科學(xué)的分析方法和理論分析廣漢市新豐鎮(zhèn)天元吉第住宅小區(qū)這一房地產(chǎn)開發(fā)項目，并通過綜合的分析最后得出可行性分析結(jié)論。 關(guān)鍵詞 ： 房地產(chǎn)開發(fā) 可行性分析 項目風(fēng)險 南京工業(yè)大學(xué)畢業(yè)設(shè)計（論文） II Heaven Yuanji first munity project planning and feasibility analysis Abstract Since from 20xx, Chinese real estate market has been affected by the national macroeconomic policy, especially the influence of present at the 20xx 1025 planning, the central government made it clear to contain property market overheating phenomenon. In the past few years China39。s real estate highspeed growth, and keep to the national economic pillar industries. Real estate development under the new situation if you want to continue long developing smoothly, must scientifically improvement, don39。t blindly pursuing windfall ine. Real estate industry itself has high investment, high risk, high return the three characteristics, therefore investment must be cautious. When real estate development enterprise in all the special properties of the need for industry in previous doing a lot of analysis, including market research, market research and analysis, project construction and development plans, project financial analysis, project risk and uncertainty analysis. This requires a lot of theoretica l support and practical experience, thus became the hot issues in the industry. In this paper, a large number of documents and relevant materials reference, based on the premise of scientific method of analysis and theoretical analysis GuangHan XinFeng Town collects the fine residential real estate development project is a prehensive analysis, and through finally reached the feasibility analysis conclusion. Key words： Real Estate Development。 Feasibility Analysis。 Project Risk 南京工業(yè)大學(xué)畢業(yè)設(shè)計（論文） III 目 錄 摘要 ....................................................................... I ABSTRACT .............................................................. II 第一章 項目總論 .......................................................... 1 項目背景 ............................................................. 1 廣漢市概況 ..................................................... 1 項目概況 ....................................................... 2 宗地現(xiàn)狀及周邊環(huán)境 ................................................... 2 宗地現(xiàn)狀 ....................................................... 2 宗地周邊環(huán)境 ................................................... 3 宗地規(guī)劃設(shè)計條件 ..................................................... 3 用地規(guī)劃 ....................................................... 3 建筑規(guī)劃 ....................................................... 3 綠化環(huán)境規(guī)劃要求 ............................................... 4 可行性研究報告研究意義與范圍 ......................................... 4 可行性研究的意義 ............................................... 4 可行性研究范圍 ................................................. 4 第二章 房地產(chǎn)市場研究 ................................................... 5 宏觀環(huán)境分析 ......................................................... 5 宏觀行業(yè)政策分析 ............................................... 5 宏觀行業(yè)經(jīng)濟分析 ............................................... 6 區(qū)域環(huán)境分析 ......................................................... 6 社會環(huán)境 ....................................................... 6 經(jīng)濟環(huán)境 ....................................................... 7 房地產(chǎn)市場現(xiàn)狀及供求趨勢分析 ......................................... 8 廣漢市房地產(chǎn) 市場現(xiàn)狀 ........................................... 8 廣漢市房地產(chǎn)市場供給及需求趨勢分析 ............................. 9 總結(jié) ........................................................... 9 南京工業(yè)大學(xué)畢業(yè)設(shè)計（論文） IV 第三章 項目定位 ......................................................... 10 項目 SWOT 分析 ....................................................... 10 優(yōu)勢分析（ Strength） .......................................... 10 劣勢分析（ Weakness） .......................................... 10 機會分析（ Opportunity） ....................................... 10 威脅分析（ Threat） ............................................ 10 可類比項目研究 ...................................................... 11 產(chǎn)品定位 ........................................................... 12 結(jié)構(gòu)定位 ...................................................... 12 戶型定位 ...................................................... 12 價格定位 ........................................................... 13 第四章 項目規(guī)劃設(shè)計 ..................................................... 15 戶型設(shè)計 ............................................................ 15 小區(qū)規(guī)劃 ............................................................ 15 第五章 項目開發(fā)建設(shè) ..................................................... 16 項目開發(fā)計劃 ........................................................ 16 開發(fā)周期計劃 ........................................................ 16 第六章 財務(wù)分析 ......................................................... 18 規(guī)劃要求及項目指標(biāo) ................................................. 18 規(guī)劃要求 ...................................................... 18 項目指標(biāo) ...................................................... 18 項目總投資估算 ..................................................... 18 項目開發(fā)成本及開發(fā)費用 ........................................ 18 ..................................