【正文】 第一篇：市場(chǎng)營(yíng)銷專業(yè)詞匯中英文對(duì)照表2第2部分：maintenance strategy 保持戰(zhàn)略 management overhead 管理費(fèi) mandatory adaptation 強(qiáng)制性適應(yīng) manufacturer brand 制造商/全國(guó)性品牌 manufacturers39。 agents/representatives 生產(chǎn)商的代理商/銷售代表manufacturers39。 export agents(MEA)制造商出口代理manufacturers39。 sales offices/branches 生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)market aggregation strategy 整體市場(chǎng)戰(zhàn)略 market attractiveness factors 市場(chǎng)吸引力因素market attractiveness 市場(chǎng)吸引力market attractiveness/business position matrix 市場(chǎng)吸引力/業(yè)務(wù)地位矩陣 market circumstances 市場(chǎng)環(huán)境market demorgraphics 市場(chǎng)人口分布/統(tǒng)計(jì)特征market dimension 市場(chǎng)量度 market entry strategies 市場(chǎng)進(jìn)入戰(zhàn)略 market exclusion 市場(chǎng)排斥market expansion strategy 市場(chǎng)擴(kuò)張戰(zhàn)略 market factors 市場(chǎng)因素 market growth rate 市場(chǎng)增長(zhǎng)率 market hirarchy 市場(chǎng)等級(jí) market inclusion 市場(chǎng)納入 market measurement 市場(chǎng)測(cè)量market opportunity analysis 市場(chǎng)機(jī)會(huì)分析 market position factors 市場(chǎng)地位因素 market positioning analysis 市場(chǎng)定位分析 market potential measurements 市場(chǎng)潛力測(cè)度market segment 細(xì)分市場(chǎng) market segmentation 市場(chǎng)細(xì)分 market targeting 目標(biāo)市場(chǎng)選擇/ 10marketability 市場(chǎng)開拓能力 marketentry strategies 市場(chǎng)進(jìn)入戰(zhàn)略 marketing action plan 營(yíng)銷行動(dòng)計(jì)劃 marketing audit 營(yíng)銷審計(jì) marketing channel 營(yíng)銷渠道m(xù)arketing codes of conduct 營(yíng)銷行為規(guī)范 marketing munication 營(yíng)銷溝通/傳播 marketing concept 營(yíng)銷觀念 marketing control 營(yíng)銷控制marketing decision support systems(MDSS)營(yíng)銷決策支持系統(tǒng)marketing environment audit 營(yíng)銷環(huán)境審計(jì) marketing flows and functions 營(yíng)銷過程和職能marketing function area audit 營(yíng)銷功能領(lǐng)域的 審計(jì)marketing implications of 對(duì)營(yíng)銷的影響 marketing information system 營(yíng)銷信息系統(tǒng) marketing institutions 營(yíng)銷機(jī)構(gòu) marketing management 營(yíng)銷管理 marketing message 營(yíng)銷信息 marketing mix 營(yíng)銷組合 marketing policy 營(yíng)銷策略marketing productivity area audit 營(yíng)銷生產(chǎn)力領(lǐng)域的審計(jì)marketing program ponents 營(yíng)銷計(jì)劃內(nèi)容marketing program 營(yíng)銷計(jì)劃/方案 marketing relationship 營(yíng)銷關(guān)系 marketing research 營(yíng)銷研究 marketing strategy 營(yíng)銷戰(zhàn)略marketmanagement organizational structure 市場(chǎng)管理組織結(jié)構(gòu)markup price 產(chǎn)品/溢價(jià)價(jià)格 Marlboro 萬寶路 Marriott Hotel 萬豪酒店 massmarket penetration strategy 大規(guī)模市場(chǎng)滲透戰(zhàn)略massmarket strategy 大市場(chǎng)戰(zhàn)略 matrix organizational structure 矩陣組織結(jié)構(gòu)Matsushita 日本松下電子mature conformists 成熟的隨大流者 mature markets 成熟市場(chǎng)mature stage of product life cycle 產(chǎn)品生命周期的成熟階段 McDonald39。s 麥當(dāng)勞McDonnell Douglas 麥道公司 MCI電訊公司（前世界通信公司）MDSS(MarketingDecision Support System)市場(chǎng)決策支持系統(tǒng) measurability 可測(cè)度性 measure or index 測(cè)量指標(biāo) measurement criteria 計(jì)量標(biāo)準(zhǔn) media audiences 媒體受眾medical and health services 醫(yī)療衛(wèi)生服務(wù) Medico Containment Services memory of consumers 消費(fèi)者記憶 MercedesBenz 梅賽德斯奔馳Mercer Management Consulting 美國(guó)美智管理顧問公司 merchandising 推銷merchant middlemen 國(guó)內(nèi)貿(mào)易中間商 merchant wholesalers 商業(yè)批發(fā)商 message structure 信息結(jié)構(gòu) Michael Porter 邁克爾波特 micro risks 微觀風(fēng)險(xiǎn) microsegmentatioin 微觀細(xì)分Miller Tyding ACT, USA 米勒泰丁法案 minging 礦業(yè)Minnesota Mining and Manufacturing 2 / 10Company(3M)明尼蘇達(dá)礦業(yè)和制造公司 Minolta 美能達(dá)miscellaneous sources 多方面來源 mission 宗旨missionary selling 推銷式銷售 Mitsubishi Heavy Industries 三菱重工 modified rebuy 調(diào)整再購(gòu)monosegment positioning 單一細(xì)分市場(chǎng)定位Monsanto 孟山都農(nóng)業(yè)生物技術(shù)公司 moral appeals 倫理/道德訴求 morals 道德 Motorola 摩托羅拉multichannel distribution 多渠道分銷 multidimensional scaling 多維等級(jí)法 multilevel selling 多級(jí)銷售multinational coporations(MNCs)跨國(guó)公司 multiple test markets 多測(cè)試市場(chǎng) multiplebrand strategy 多品牌戰(zhàn)略 multiplefactor index 多因素指數(shù)法 multisegment positioning 多重細(xì)分市場(chǎng)定位national account management 全國(guó)性客戶管理national market 國(guó)內(nèi)市場(chǎng)National Semiconductor 美國(guó)國(guó)家半導(dǎo)體公司net sales 凈銷售額network puter(NC)網(wǎng)絡(luò)計(jì)算機(jī) new business selling 新業(yè)務(wù)銷售 new buy 購(gòu)入新產(chǎn)品 new entrants 新進(jìn)入者New Prod screening model 新普羅德篩選模型newproduct ideas 新產(chǎn)品創(chuàng)意 Newsweek 《新聞周刊》newtask buying 全新采購(gòu)newtotheworld products 世界性新產(chǎn)品 niche penetration strategy 壁龕/機(jī)會(huì)市場(chǎng)滲透戰(zhàn)略nichemarket strategy 壁龕市場(chǎng)戰(zhàn)略 nobrand brand name 無品牌的品牌名稱 nofrills product 無虛飾產(chǎn)品noise in munication system 傳播系統(tǒng)中的噪音nonfinancial rewards 非物質(zhì)性獎(jiǎng)勵(lì)措施 nonprobability sampling 非概率抽樣 nonstore retailing 無店鋪零售業(yè) number of stockouts 遲滯數(shù)目 objectandtask method of promotion budgeting 目標(biāo)任務(wù)促銷預(yù)算法 objectives and strategy area audit 目標(biāo)與戰(zhàn)略領(lǐng)域的審計(jì) objectives 具體目標(biāo) observation 觀察法occupancy costs 房屋占用成本 occupation/position 職業(yè)/職位 odd pricing 奇/余數(shù)定價(jià)法 oeverall quality 總體質(zhì)量offinvoice discounts 發(fā)票之外的折扣 offsets 抵消交易 onair testing 廣播測(cè)試OPEC(Organization of Petroleum Exporting Countries)歐佩克（石油輸出國(guó)組織）opening relationships 建立關(guān)系 operating supplies 生產(chǎn)供應(yīng)品 operational excellence 運(yùn)作管理水平opinion leaders 意見領(lǐng)導(dǎo)者 opportunity cost 機(jī)會(huì)成本 opportunity identification 機(jī)會(huì)識(shí)別 opportunity/threat matrix 機(jī)會(huì)/威脅矩陣/ 10order cycle time 訂貨周期 order processing 訂單處理 organisational level 組織層次organizaitonal requirement planning 組織需求計(jì)劃organization area audit 組織領(lǐng)域的審計(jì) organization buying center 組織采購(gòu)中心 organizational customer 組織顧客 organizational direct selling 組織直銷 organizational markets 組織市場(chǎng) organizational purchasing 組織采購(gòu) organzational structure 組織結(jié)構(gòu) outdoor enthusiasts 戶外運(yùn)動(dòng)愛好者 outofhome media 戶外廣告媒體 overall cost leadership 全面成本領(lǐng)先 overheads 日常開支ownership of new product 新產(chǎn)品所有權(quán) panel of experts 專家小組 parentage 淵源parties involved 交換中的各方 payment terms 支付條款 payoff control 支出控制 penetration pricing 滲透定價(jià)perceived customer value 顧客感知價(jià)值 perceived quality 感知到的質(zhì)量 perceived value 感知到的價(jià)值 percentage of sales promotion budgeting method 銷售額百分比促銷預(yù)算法 perceptions of consumers 消費(fèi)者感知/理解 perceptual(product)pisitioning 感知（產(chǎn)品）定位perceptual map 感知圖perceptual organization 感知組織 perceptual vigilance 感性的警惕 performance dimension 業(yè)績(jī)標(biāo)準(zhǔn) performance evaluation 業(yè)績(jī)?cè)u(píng)估 performance measures 表現(xiàn)/業(yè)績(jī)測(cè)度 performance objective 績(jī)效目標(biāo) performance standards 績(jī)效標(biāo)準(zhǔn) performance 功能 perishability 非持久性 personal selling 人員推銷 personal sources 個(gè)人的信息來源 personnel development 人力資源開發(fā) pharmaceuticals industry 醫(yī)藥行業(yè) physical(product)positioning 物理（產(chǎn)品）定位physical descriptors 物理變量 physical distribution 實(shí)物分銷 Pillsbury 皮爾斯博瑞 place utility 地點(diǎn)效用planning and control system area audit 計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)point of sale information 銷售點(diǎn)信息 pointofpurhcase(POP)promotion 采購(gòu)點(diǎn)促銷pointofsales(POS)data 銷售點(diǎn)數(shù)據(jù) pontificator 保守派 popularity 通用性 population trends 人口趨勢(shì)portfolio models for resource allocation 資源配置的資產(chǎn)組合模式position intensity 地位集中程度 possession utility 擁有效用postpurchase dissonance 購(gòu)買后的不協(xié)調(diào) postpurchase evaluation 購(gòu)買后評(píng)估 power in distribution 分銷權(quán)力 power of buyer