【正文】 寧寧波大紅鷹學(xué)院 畢業(yè)論文 題目 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)推廣模式研究 所在學(xué)院 經(jīng)濟(jì)與管理學(xué)院 專 業(yè) 市場(chǎng)營(yíng)銷專業(yè) 班 級(jí) 11 營(yíng)銷 2 班 學(xué) 號(hào) 1131070231 姓 名 孫亞楠 指導(dǎo)教師 高國(guó)興 20xx 年 4 月 18 日 I 畢業(yè)論文誠(chéng)信聲明 本人鄭重聲明： 所呈交的畢業(yè)論文《 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)推廣模式研究 》是本人在指導(dǎo)老師的指導(dǎo)下，獨(dú)立研究、寫作的成果。除文中特別加注的地方外，論文中不包含他人已經(jīng)發(fā)表的學(xué)術(shù)成果或者他人為獲得高等學(xué)校 學(xué)位而使用過的材料，論文中不涉及任何知識(shí)產(chǎn)權(quán)糾紛。否則，本人將承擔(dān)一切責(zé)任。 學(xué)生簽名： 年 月 日 II 摘 要 隨著全球化進(jìn)程不斷加快，環(huán)境問題日益受到各國(guó)的高度重視。我國(guó)是高速發(fā)展的新興國(guó)家，資源消耗、污染物排放占全球的比重越來越大。發(fā)展資源節(jié)約型、環(huán)境友好型經(jīng)濟(jì)是我國(guó)現(xiàn)階段 社會(huì)經(jīng)濟(jì)發(fā)展一個(gè)總體走向，并且會(huì)堅(jiān)持這一發(fā)展道路。 本次論文主要通過對(duì)寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)了解 與分析 ， 總結(jié) 出節(jié)能技術(shù)推廣模式研究的新思路、新方法。首先 ，針對(duì)節(jié)能技術(shù)市場(chǎng)環(huán)境進(jìn)行分析，了解該節(jié)能技術(shù)是 在什么背景下誕生，并且，也要對(duì)寧波廣匯節(jié)能科技有限公司進(jìn)行詳細(xì)了解，知道該公司經(jīng)營(yíng)規(guī)模、主營(yíng)產(chǎn)品、產(chǎn)品類型以及節(jié)能技術(shù)節(jié)能效果。其次，對(duì)寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)目標(biāo)市場(chǎng)進(jìn)行分析，通過對(duì)目標(biāo)市場(chǎng)的準(zhǔn)確定位，分析目標(biāo)市場(chǎng)潛力和機(jī)會(huì) 。除此之外，還要對(duì)現(xiàn)如今目標(biāo)市場(chǎng)存在的同類技術(shù)項(xiàng)目進(jìn)行分析，比較兩者 優(yōu)勢(shì)和劣勢(shì)，去發(fā)掘?qū)幉◤V匯節(jié)能科技有限公司節(jié)能技術(shù)在推廣過程中存在的營(yíng)銷問題，從這些問題中去總結(jié)經(jīng)驗(yàn)，尋找出新模式，去解決這樣的問題。最后，通過對(duì)產(chǎn)品、 市場(chǎng) 和 客戶了解和分析， 總結(jié)得出 寧波廣匯節(jié)能科技有限公司節(jié)能技術(shù)推廣 模式。 寧波 廣匯節(jié)能科技有限 公司作為寧波本土企業(yè)，為了順應(yīng)低碳經(jīng)濟(jì)在工業(yè)中的發(fā)展，研發(fā)出新型節(jié)能技術(shù)，該節(jié)能技術(shù)需要推廣和應(yīng)用。 我們都知道，每一個(gè)新技術(shù)、新項(xiàng)目推廣都有一定的難度， 寧波廣匯節(jié)能科技有限公司 節(jié)能技術(shù)推廣模式研究，就顯得十分必要了。 發(fā)展 低碳經(jīng)濟(jì) 是我國(guó)可持續(xù)發(fā)展的內(nèi)在要求，堅(jiān)持這一 理念，促進(jìn)經(jīng)濟(jì)發(fā)展與生態(tài)環(huán)境協(xié)調(diào)發(fā)展，面對(duì)當(dāng)下環(huán)境問題，我們要重視節(jié)能減排工作的重要性和必要性。就像柴靜《穹頂之下》就是在給我們一個(gè)警示， 如若 環(huán)境問題得不到進(jìn)一步改善，將會(huì)出現(xiàn)不可預(yù)料的結(jié)果。 關(guān)鍵詞： 公司概況，市場(chǎng)分析，營(yíng)銷模式 III Abstract As globalization continues to accelerate, environmental issues have bee an increasing national attention. Our country is the rapid development of emerging countries, resource consumption, pollutant emissions accounted for a growing proportion of the world39。s. Development of resourcesaving and environmentfriendly social and economic development of China39。s economy is at this stage a general strike, and will adhere to the path of development. This paper mainly through the Energy Technology Co., Ningbo Guanghui understanding and analysis of energysaving technologies, summed up the new ideas, new methods of energysaving technology promotion model studies. First, the market environment for energysaving technology to analyze, to understand the energysaving technology was born in what context, and also on the Ningbo Guanghui Energy Technology Co., a detailed understanding of what the business scale, the main products, product type, and saving technology energysaving effect. Secondly, Ningbo Guanghui Energy Technology Co., target market analysis of energysaving technologies, through accurate positioning of the target market, analyzing the target market potential and opportunities. In addition, the target market is now also on the existence of similar technology projects were analyzed to pare the advantages and disadvantages, to discover Ningbo Guanghui Energy Technology Co., promotion of energysaving technologies in marketing problems exist in the process, these issues lessons to go to find out a new model, to solve this problem. Finally, through the products, markets and customers to understand and analyze, summarize results Guanghui Energy Technology Co., Ningbo saving technology promotion mode. Ningbo Guanghui Energy Saving Technology Co., Ltd. as local panies in order to conform to the low carbon economy in industry, research and development of new energysaving technologies, the need to promote energysaving technologies and applications. We all know that every new technology, new projects have a certain degree of difficulty to promote the study of energysaving technology promotion mode Ningbo Guanghui Energy Technology Co., it is very necessary. Development of lowcarbon economy is an inherent requirement of sustainable IV development, adhere to this philosophy, promote economic development and harmonious development of the ecological environment, facing the current environmental problems, we should pay attention to the importance and necessity of energy conservation work. Like Chaijing Under the Dome is to give us a warning, should further improve the environmental problem is not, unpredictable results will occur. Keywords: pany profil