【正文】 11 Operations Management 運營管理 云南大學(xué)商旅學(xué)院 吳奇志 12 Please Contact Cell Phone： 08716770167 Email ： 13 Announcement Please notify me in advance if you are absent or late, taking a French leave is not allowed. According to the rules made by MBA office, those who are absent one third or above from the total classes will be barred from the final exam, no matter what grade you get in the other 2! 14 If you have any ments, please feel free to let me know, either by , phone call or facetoface talk, I’d prefer the latter for its high efficiency. Your suggestions are weled so I am open to them all the time. Besides, I’d like you to treat me not only like a teacher, but a friend as well. Thanks for the POM course, for it serves as a bridge between us. 15 Performance Appraisal Participation Attendance： 25% Assignment Case Study in Written Form： 25% Final Exam： 50% 16 Operations Management for Competitive Advantage Richard B. Chase, Nicholas J. Aquilano, F. Robert Jacobs Ninth Edition McGrawHill Text Book 17 Main Reference Books 1 Operations Management Jay Heizer, Barry Render / Seventh Edition / Pearson Education 2 Operations Management William J. Stevenson / Seventh Edition / McGrawHill 18 Guideline in Teaching This Course ?Focus on bird’seye view of POM rather than a certain specific content, ?Focus on the managerial matter of POM rather than methodologies and techniques, ?Focus on the most useful segments of POM rather than a prehensive ones, and ?Lecture, case study (assignment), discussion, and site touring (speeches given by celebrities of POM) will prise the total activities of this course. 19 How to Bee A POM Expert? ?You should have a sound mathematical sense for so many POM problems need to be calculated, ?You should have a good knowledge of puter science for it is a valuable tool to tackle POM problems, ?You should deal with the real problems by using the book knowledge, ?Last, not least, you should be familiar with the English language because the newly emerged POM techniques are mostly explained in this language. 110 Operations Management Introduction to Operations Management Chapter 1 111 Outline ? WHAT IS OPERATIONS MANAGEMENT? ? THREE ORGANIZATIONAL FUNCTIONS ? WHY STUDY OM? ? OPERATIONS DESCISIONS ? WHAT OPERATIONS MANAGERS DO ? WHERE ARE THE OM JOBS? 112 Outline Continued ? THE HERITAGE OF OPERATIONS MANAGEMENT ? OPERATIONS IN THE SERVICE SECTOR ? Differences between Goods and Services ? Growth of Services ? EXCITING NEW TRENDS IN OPERATIONS MANAGEMENT 113 Learning Objectives When you plete this chapter, you should be able to : Identify or Define: ? Operations Management (OM) ? What operations managers do ? Services 114 Learning Objectives Continued When you plete this chapter, you should be able to : Describe or Explain: ? A brief history of operations management ? Career opportunities in operations management ? The future of the discipline 115 What Is Operations Management? Production is the creation of goods and services Operations management is the set of activities that creates value in the form of goods and services by transforming inputs into outputs 116 Types of Operations Operations Examples Goods Producing Farming, mining, construction , manufacturing, power generation Storage/Transportation Warehousing, trucking, mail service, moving, taxis, buses, hotels, airlines Exchange Retailing, wholesaling, banking, renting, leasing, library, loans Entertainment Films, radio and television, concerts, recording Communication Newspapers, radio and television newscasts, telephone, satellites 117 Operations as a System Transformation (Conversion) Process Energy Materials Labor Capital Information Goods or Services Feedback information for control of process inputs and process technology 118 Transformations ? Physicalmanufacturing ? Locationaltransportation ? Exchangeretailing ? Storagewarehousing ? Physiologicalhealth care ? Informationaltelemunications 119 Food Process Inputs Processing Outputs Raw Vegetables Cleaning Canned vegetables Metal Sheets Making cans Water Cutting Energy Cooking Labor Packing Building Labeling Equipment 120 Hospital Process Inputs Processing Outputs Doctors, nurses Examination Healthy patients Hospital Surgery Medical Supplies Monitoring Equipment Medication Laboratories Therapy 121 Organizational Functions ?Essential functions: ? Operations –creates the product or service ? Marketing – generates demand, Gets customers ? Finance/accounting – tracks anizational performance, pays bills, Obtains funds and Tracks money 122 Functions Bank Operations Finance/ Accounting Marketing Check Clearing Teller Scheduling Transactions Processing Security Commercial Bank 169。 19841994 T/Maker Co. Example 1 123 Organizational Charts Commercial Bank Operations Teller Scheduling Check Clearing Transactions processing Facilities design/layout Vault operations Maintenance Security Finance Investments Security Real Estate Accounting Auditing Marketing Loans Commercial Industrial Financial Personal Mortgage Trust Department 124 Functions Airline Operations Finance/ Accounting Marketing Ground Support Flight Operations Facility Mainte