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Lesson Fifteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan Lesson Fifteen Requirement By the end of this lesson, you should be able to have a good mand of □ the tips of a business plan □ the monlyused sentences in writing business plan By the end of this lesson, you should be able to □ know the part of management in a business plan □ know the part of financials in a business plan □ know how to write a business plan □ prescribe the successful way of Charlie Bell, the McDonald’ s CEO Lesson Fifteen Creating an Effective Business Plan (III) New Words thrive v. 繁榮;興旺;茁壯成長(zhǎng) chronological a. 年代學(xué)的;按年代順序的 flounder v. 掙扎;折騰 subcontractor n. 轉(zhuǎn)包工作的承包人;轉(zhuǎn)包人;分包者 flipside n. ( 美口語(yǔ) ) 唱片的反面 underestimate n.。 v. 低估;看輕 reputable a. 受好評(píng)的;受尊敬的;規(guī)范的 capitalization n. 資本化;本金化;資本總額 lump n. 塊;瘤;很多 revenue n. 收入;歲收;稅務(wù)局 tolerable a. 可容忍的;可以的 appropriate a. 適當(dāng)?shù)? gauge n.。 v. 標(biāo)準(zhǔn)度量;計(jì)量器;精確計(jì)量 Lesson Fifteen Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a Complete Business Plan Summary Business Concept Current situation Key success factors Financial situation/needs Vision Vision statement Milestones Lesson Fifteen Market Analysis The overall market Changes