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Literature Sourcing Technology Future Products and Services Lesson Fifteen Market Analysis Summary Market Segmentation Industry Analysis Industry Participants Distribution Patterns Competition and Buying Patterns Main Competitors Market Analysis Lesson Fifteen Strategy and Implementation Summary Marketing Strategy Pricing Strategy Promotion Strategy Sales Strategy Sales Forecast Startup Summary Personnel Plan Financial Plan Key Financial Indicators Management Team Lesson Fifteen The Commonlyused Sentences in Writing Business Plan (III) ? having successfully introduced the plex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets. ? 2. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. Lesson Fifteen 3. We will increase national advertising and begin targeting smaller accounts and specialty outlets. American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. estimate that we can achieve XX% market share within XX years. To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business: Lesson Fifteen 6. This location is desirable because: ⑴ the