【正文】
Chapter 1 Investigate performanceContentsUnit 1 Business profile Unit 2 Performance measuresUnit 3 Effecting factorsUnit 4 Analysis of business information Unit 1 Business profileEmphasis216。Components of business216。Objectives of business216。Components of business What is business? Enterprise is a legally established forprofit economic anization, engaged in production, distribution , service and other economic activities to meet the munity needs. It operates on their own decisions and accounts independently.What is small business? Small business is the enterprise whose degree of concentration of labor, labor means and so on is very low. China’s definition standard of small business is based on production, employees, sales, total assets and other indicators. What’s more, it also considers the industry characteristics.Business’s operational process: Take a manufacturing enterprise as an example:Purchase row material produce saleThe according department of the procedure:Purchase row material : Purchasing departmentThe function of purchasing department:Purchase all the row material and ponents required for the products or service to meet the producing needs. BackThe according department of the procedure:Produce: workshopThe function of workshop: manufacture products or provide service BackThe according department of the procedure:Sale: marketing departmentThe function of marketing department: sell the products or service to the consumers to achieve added value. Back The other departments of the enterprise: Finance department:Establish and improve the pany39。s financial management system。 responsible for the pany39。s financial accounting。 preparing the pany39。s annual, quarterly and monthly financial metrics program。 cost accounting in accordance with regulations。 preparation of financial analysis and economic activity analysis. Audit department: monitoring and checking the pany’s financial activities. Administration: improve enterpriser39。s management system, maintain the public relation, provide catering services and so on. Human resource management: recruitment, training, performance management, payment, employ relation… Quality control: quality management system improvement, quality checking, dealing with quality accident and other quality control activities. Law: deal with labor disputes and other legal matters. 216。Objectives of the business The business goal is the result the enterprise wants to achieve and the direction of the enterprise’s development. It can be financial, products brand or production, and sales. According to time length, the goals can be divided into shortterm goal, mediumterm goal and longterm goal. Unit 2 Performance measuresEmphasis216。Compare with whom?216。What to p