【正文】 INTERNATIONAL APARTMENT 2023年度小型營銷活動概述 2023 the annual marketing activities overview He in tianjin binhai national economic 3 above, in the battle of trillion binhai area above ten leading hitech zone, is the core of binhai QiBuOu. Its GDP has pleted the part for more than ten years maintained 30% above, the first is his athletic growth. square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else? He in tianjin binhai national economic 3 above, in the battle of trillion binhai area above ten leading hitech zone, is the core of binhai QiBuOu. Its GDP has pleted the part for more than ten years maintained 30% above, the first is his athletic growth. square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else? 彼岸眼前，幸福身旁。一個具備潛力擁有實(shí)力的項(xiàng)目必將勝券緊握手中。 強(qiáng)調(diào)生活的真諦，喚醒完美的鬧鐘，關(guān)于渤龍湖，我們需要做的不過是畫龍點(diǎn)睛。 ｛ Part 1｝關(guān)于華視 ｛ Part 2｝現(xiàn)狀分析 ｛ Part 3｝競品簡報(bào) ｛ Part 4｝銷售策略 ｛ Part 5｝推廣策略 ｛ Part 6｝創(chuàng)意表現(xiàn) NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE ｛ Part 1｝ 關(guān)于華視 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 關(guān)于華視 About Visual MEDIA 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 卓越的華視文廣 如您看到，華視文廣不單純是傳媒公司。而實(shí)際華視文廣更準(zhǔn)確的定義為策劃優(yōu)服公司。策劃不僅是單純的名詞，而是我們?yōu)樽鹳F的客戶傳達(dá)全方位解析需求的態(tài)度；以優(yōu)良的服務(wù)取勝，我們自詡優(yōu)服。集活動策劃執(zhí)行、品牌策略營銷、廣告影視制作和龐大媒體資源發(fā)布的我們，眾多領(lǐng)域的延伸并非出于我們的 不滿足 ,不過是我們?yōu)樽鹳F客戶準(zhǔn)備全方位優(yōu)質(zhì)服務(wù)儲備的豐富資源。以面帶點(diǎn)的創(chuàng)意稱之為策略，強(qiáng)調(diào)實(shí)際的分析稱之為策劃。您對我們的了解將從此刻開始 。 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 關(guān)于華視 About Visual MEDIA 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 華視文廣有幸成為： 融創(chuàng)置地、長蘆地產(chǎn)、海爾地產(chǎn)、泰達(dá)地產(chǎn)、惠州光耀集團(tuán) 等房產(chǎn)客戶的合作伙伴，僥幸得到一絲業(yè)內(nèi)好評，而我們的腳步從未停歇。每一位尊貴的客戶，都將將加快我們前進(jìn)的步伐。 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 關(guān)于華視 About Visual MEDIA 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE He in tianjin binhai national economic 3 above, in the battle of trillion binhai area above ten leading hitech zone, is the core of binhai QiBuOu. Its GDP has pleted the part for more than ten years maintained 30% above, the first is his athletic growth. square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else? 為渤龍湖起航，我們做的超出您的想象 接下來請您調(diào)整一下氣息，這將幫助我放松心情，您將聆聽到最佳的活動介紹。謝謝。 NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 猜測渤龍湖的目標(biāo) 我們了解到渤龍湖： ▲濱海市場的敲門磚 ▲產(chǎn)品實(shí)力區(qū)隔，構(gòu)成溢價標(biāo)準(zhǔn)，領(lǐng)先眾多競爭對手之列 ▲金輝集團(tuán)品牌戰(zhàn)略，核心城市強(qiáng)勢介入 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 目標(biāo)責(zé)任 Target Responsibility 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 季的概念： 力圖為渤龍湖打造一套全年的優(yōu)質(zhì)活動，經(jīng)過考慮，我們將活動主體分為三個季，環(huán)環(huán)相扣，步步為營。避免斷點(diǎn)活動產(chǎn)生的資源浪費(fèi)，一個貫穿的系列活動，可以使客戶廣泛享用到活動效果，全面銜接活動主題，營造的活動緊扣項(xiàng)目營銷步驟。 全系列活動力圖展示渤龍湖顯著的生態(tài)價值，豐富的產(chǎn)品感受，淡雅的精英文化，圍繞以上幾點(diǎn)吸引潛在客戶，增大客戶有效率，保證活動的實(shí)際效果，從而有效的助推起項(xiàng)目的營銷步伐。 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 目標(biāo)責(zé)任 Target Responsibility 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 接下來，我們將向您闡述三個活動季的實(shí)際操作環(huán)節(jié) …… 注明：以下提到的日期月份均為我們臆測客戶的宣傳步驟，為了溝通方便避免出現(xiàn)“當(dāng)您需要宣傳的時候”或者“當(dāng)您需要營銷的時候”這樣容易讓您分辨不清的詞語。具體的活動步驟計(jì)劃需要與您詳細(xì)溝通后合理歸位安排。 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 目標(biāo)責(zé)任 Target Responsibility 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief 現(xiàn)狀分析 Analysis 銷售策略 Sale Strategy 推廣策略 Promotion Strategy 目標(biāo)責(zé)任 Target Responsibility 創(chuàng)意表現(xiàn) Creative Design 競品簡報(bào) Competition Brief NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE 第一季 : 4,5,6三個月 我們判斷，這三個月是渤龍湖確立進(jìn)入濱海高新區(qū)、建立區(qū)域基調(diào)的重要時期。 4月 —— 快速宣傳期 . 5月 —— 前期開盤營銷期、新品推介期 . 6月 —— 潛力客戶挖掘期、項(xiàng)目宣傳跟進(jìn)期 . 為了配合項(xiàng)目的整體策略計(jì)劃，第一季的主題為 “走入渤龍湖，擁抱幸福的理由”， 華視文廣以協(xié)助您的產(chǎn)品營銷戰(zhàn)略為根本出發(fā)點(diǎn)，特安排以下活動。 現(xiàn)狀分析 Analysis 銷售策略 Sa