上海通用汽車(chē)品牌策略(ppt30)(1)(已修改)
2025-02-02 07:52 本頁(yè)面
【正文】 Shanghai GMDecember,2023There are many kinds of vehicles.Automobile is popular on landway.As an important part of automobile, car plays a key role in modern society.In China,more and more people hold a private car, what is the industry going to be?What should Shanghai GM do?Follow me please,…… December,2023Macroscopical Environment? Chinese economy develops quickly, 2023 GDP increases in a rate as 8%, reach 10200 billion.? China has the largest population in the world.? Many new policies stimulate consumption.December,2023TrendofTechnology? Electromotioncar? GPS(globalpositioningsystem)? Hydrogenfuelbattery? AirconditionerwithoutFluorin? Informationcenterwithinter? Safety,EnvironmentFriendly,ComfortablethreekeycharactersDecember,2023Dopod686LeaderGPS(GLOBAL POSITIONING SYSTEM)December,2023TheBloomingChineseMarketJun. ~ Oct.,2023 Auto produce increase %, sale increase %。Car produce increase %,sale increase %。December,2023Several Big CorporationsGroup name Profit(10 billion $)Turnover(10 billion $)Global sale (10 thousand)Capital(10 billion $)GM 28 1400 750 166Ford 67 1180 680 230DemlaKreisler 1473 400 250Volkswagen 13 750 458 124Toyota 40 1060 445 230Honda 24 540 234 30December,2023Foreign Carmakers Seek More Presence in China ? Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers.? China39。s entry to the WTO, as policies on auto sector are relaxed, many international wellknown auto firms set up their bases in China to attract consumers? Auto consumption bees more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will bee more attractive and maturer. December,2023International GM? Henry Ford made the first automobile in 1886。? General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world。? GM became the leader of all auto manufacturers since 1931。? Get the market share over 15% in 2023.December,2023GlobalMarketSouthAmericaAsiaPacificNorthAmerica EuropeDecember,2023Shanghai GM? Established in March,1997,is the largest joint venture corporation of GM in China.? Produce cars, engine, gearbox and other kinds of parts.? Main brand: BUICK series, SAIL series.? Want to be the best auto manufacturer in China.December,2023Regal GS and its flag
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