【正文】 約翰霍普金斯（中國）醫(yī)學(xué)檢驗(yàn)中心Johns Hopkins（China）Medical Laboratories項(xiàng)目可行性報(bào)告編制單位：撰寫日期：2012 年1 月1
 目 錄第1 章 釋義...........................................................................................................................................................4第2 章 總論...........................................................................................................................................................5一、項(xiàng)目名稱.....................................................................................................................................................5二、項(xiàng)目美方投資單位.....................................................................................................................................5三、項(xiàng)目中方投資單位.....................................................................................................................................6四、項(xiàng)目概況.....................................................................................................................................................6（（（（（一）項(xiàng)目建設(shè)地點(diǎn).....................................................................................................................................6二）建設(shè)規(guī)模.............................................................................................................................................6三）投資規(guī)模.............................................................................................................................................7四）項(xiàng)目建設(shè)內(nèi)容.....................................................................................................................................7五）項(xiàng)目建設(shè)目標(biāo).....................................................................................................................................7五、可行性研究的編制依據(jù).............................................................................................................................8六、研究結(jié)論.....................................................................................................................................................8（（一）經(jīng)濟(jì)指標(biāo).............................................................................................................................................8二）研究結(jié)論.............................................................................................................................................9第3 章 項(xiàng)目背景及投資必要性.........................................................................................................................10一、 項(xiàng)目背景.................................................................................................................................................10二、 項(xiàng)目投資必要性.....................................................................................................................................10（（一）從政府角度看，項(xiàng)目符合深化醫(yī)療衛(wèi)生體制改革政策...............................................................10二）從市場角度，項(xiàng)目符合公司可持續(xù)未來發(fā)展戰(zhàn)略.......................................................................12第4 章 項(xiàng)目的市場分析.....................................................................................................................................13一、行業(yè)發(fā)展現(xiàn)狀...........................................................................................................................................13二、市場規(guī)模...................................................................................................................................................13三、公司競爭力分析.......................................................................................................................................14（（（（一）技術(shù)優(yōu)勢...........................................................................................................................................14二）資金優(yōu)勢...........................................................................................................................................14三）管理優(yōu)勢...........................................................................................................................................15四）海外營銷網(wǎng)絡(luò)優(yōu)勢...........................................................................................................................15第5 章 項(xiàng)目方案和服務(wù)內(nèi)容.............................................................................................................................16一、建設(shè)方案..................................................................................................................................................16二、服務(wù)內(nèi)容...................................................................................................................................................16（（（（（一）臨床病理實(shí)驗(yàn)室（Clinical Pathology）.........................................................................................16二）特殊檢查實(shí)驗(yàn)室（Esoteric Reference Laboratories）....................................................................16三）常規(guī)檢查實(shí)驗(yàn)室（Core Laboratories）..........................................................................................16四）繼續(xù)再教育中心（Continuing Medical Educaiton Center）..........................................................16五）遠(yuǎn)程醫(yī)療會(huì)診中心（Video Consultation Center）.........................................................................16第6 章 項(xiàng)目工程方案.........................................................................................................................................17一、項(xiàng)目安排................................................