我國農(nóng)產(chǎn)品品牌建設(shè)論文修改稿(已修改)
2025-08-17 07:16 本頁面
【正文】 我國農(nóng)產(chǎn)品品牌建設(shè)探析內(nèi)容摘要隨著我國農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)結(jié)構(gòu)戰(zhàn)略性調(diào)整升級(jí)，農(nóng)業(yè)產(chǎn)業(yè)化和組織化程度的提高，農(nóng)業(yè)對(duì)外開放和經(jīng)濟(jì)全球化進(jìn)程的加快，農(nóng)業(yè)走品牌發(fā)展的氛圍將逐步形成，品牌農(nóng)產(chǎn)品的發(fā)展勢在必然。2009年2月1日中共中央發(fā)布了《中共中央國務(wù)院關(guān)于2009年促進(jìn)農(nóng)業(yè)穩(wěn)定發(fā)展農(nóng)民持續(xù)增收的若干意見》，連續(xù)第六年鎖定“三農(nóng)”問題，充分體現(xiàn)了黨中央、國務(wù)院對(duì)“三農(nóng)”問題的高度關(guān)注。同時(shí)一系列食品安全事件再次敲響了食品安全問題的警鐘，食品安全現(xiàn)狀不容樂觀。在此形勢下加快實(shí)現(xiàn)農(nóng)產(chǎn)品品牌建設(shè)對(duì)于解決“三農(nóng)”問題和實(shí)現(xiàn)食品安全具有重大意義。本文主要從我國農(nóng)產(chǎn)品品牌建設(shè)現(xiàn)狀入手，進(jìn)而指出我國農(nóng)產(chǎn)品品牌建設(shè)所存在的問題，最后提出幾點(diǎn)關(guān)于我國農(nóng)產(chǎn)品品牌建設(shè)的對(duì)策。關(guān)鍵詞農(nóng)產(chǎn)品；品牌建設(shè)；品牌對(duì)策ABSTRACTAlong with our country agriculture and the rural economy structure strategic adjustment promotion, the agricultural industrial production and the organization degree enhancement, the agricultural opening to the outside world and economical globalization advancement quickening, the agriculture will walk the brand development atmosphere gradually to form, the brand agricultural product development will be February 1, 2009 Central Committee of the CCP had issued the Central Committee of the CCP State Council Promotes Agriculture about 2009 Stably To develop Certain Opinions Which Farmer Continues To additionally receive, sixth year locking 。three agriculture。 the question, fully has manifested the Central Party Committee, the State Council continuously to 。three agriculture。 the question high a series of food security event once more sounded food security problem alarm bell, food security present situation has been up the realization agricultural product brand construction under this situation 。three agriculture。 the question and realization food has the great significance safely regarding the article mainly from our country agricultural product brand construction present situation obtaining, then pointed out our country agricultural product brand construction exists the question, finally proposes several about our country agricultural product brand construction suggestion。.KEY WORDSAgricultural Products。 Brand Building。 Brand Strategies目 錄摘 要………………………………………………………………………………………1一、緒論……………………………………………………………………………………4（一）研究背景……………………………………………………………………………4（二）國內(nèi)外研究現(xiàn)狀……………………………………………………………………4……………………………………………………………………………4……………………………………………………………………………5（三）研究意義……………………………………………………………………………5二、我國農(nóng)產(chǎn)品品牌建設(shè)現(xiàn)狀……………………………………………………………5三、我國農(nóng)產(chǎn)品品牌建設(shè)存在的問題……………………………………………………6（一）品牌意識(shí)缺乏………………………………………………………………………6（二）農(nóng)產(chǎn)品質(zhì)量安全令人堪憂…………………………………………………………7（三）營銷渠道落后………………………………………………………………………7（四）營銷模式落后………………………………………………………………………8（五）流通和儲(chǔ)藏環(huán)節(jié)薄弱………………………………………………………………8（六）供應(yīng)鏈建設(shè)滯后……………………………………………………………………9四、我國農(nóng)產(chǎn)品品牌建設(shè)的相關(guān)建議……………………………………………………9（一）提高農(nóng)產(chǎn)品品牌意識(shí)………………………………………………………………9（二）加強(qiáng)農(nóng)產(chǎn)品質(zhì)量安全建設(shè)…………………………………………………………10（三）大力發(fā)展綠色農(nóng)業(yè)…………………………………………………………………10（四）積極創(chuàng)建新型的銷售渠道………………………………
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