【正文】 Unit | One Unit | One Promoting Activities 高等教育出版社 高等教育電子音像出版社 Unit | One Unit Goals: What You Should Learn to Do 1. Introduce a certain pany (background, business scope, etc.) 2. Talk about a pany’s business 3. Describe a product What You Should Know About 1. Some basic promotion methods 2. Product prospectuses Unit | One Contents Section Ⅴ Appreciating Culture Tips Section Ⅳ Maintaining a Sharp Eye Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Unit | One Section Ⅰ Talking Face to Face Talking Follow the Samples Introduction Act Out Business Communication Put in Use Unit | One In today’s informationintensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional items that you choose are limited only by your own creativity. They can range from marketproven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information. Introduction Back Unit | One Chair: Ladies and gentlemen, I’m very glad to have Mr. Wang, our Chief Engineer, join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事會(huì) ) about the present situations we are facing? Mr. Wang: Generally speaking, we are progressing smoothly along the new line of digital TV sets. A: Is it possible for us to apply for a patent for our new model soon? Mr. Wang: I think so. We’ve got all the necessary drawings ready now, but we are still testing the product. B: Have you done any marketing research? What findings have you got from the research? Mr. Wang: The marketing survey shows that the customers seem very interested in this new model. I have the impression that there will be a good market for it in the years to e. B: I see. What do you think of the R amp。 D (Research and Development) (研發(fā) ) team of the pany? Mr. Wang: They are very efficient. Follow the Samples 1 About the Potentials of a New Model of Digital TV Set Unit | One Miss Gao: What should we do now to speed up the marketing procedure of our digital TV sets? Gee: A lot should be done at present. First, we should make some estimates on packaging. Many products sell better simply because of their attractivelooking package. Miss Gao: That’s true. We’ll start doing this as soon as possible. What else should be done? Gee: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign immediately. Miss Gao: What a great idea! We’ll have this done in no time. Gee: If we are lucky, we’ll beat our petitors within a year or two. Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed. Gee: That’s right. Back 2 About Packing and Advertising Unit | One Act Out Here is a group of short dialogues. Follow the examples and make more conversations with your partner. Unit | One Unit | One Back Unit | One Put in Use 1 Suppose you are the head of the R amp。 D Section. You are talking with the General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by translating the Chinese into English. You: Mr. Li, this is the new CD player we’ve just developed. _________________________________ (說打算申請(qǐng)專利 ). GM: Wonderful! You’ve done an excellent job. 2 ____________________ __________________ (問是否已經(jīng)做好了申請(qǐng)專利的必要準(zhǔn)備 )? You: 3 _____________________________________________________ _______________ (說機(jī)型還要做最后試驗(yàn)，但圖紙已經(jīng)準(zhǔn)備妥當(dāng) ). GM: 4 _____________________________ (問申請(qǐng)專利需要多長(zhǎng)時(shí)間 )? You: At least a couple of months, I think. How long will it take to get the patent We are going to apply for a patent on it Have you made the necessary preparations The model has yet to undergo/receive the final test, but the technical drawings are ready Unit | One 2 Complete the following dialogue by translating the Chinese into English. Ms. Li: Mr. Hu, _____________________________________________? (你的市場(chǎng)調(diào)研結(jié)果如何 ?) Mr. Hu: As far as I can see, 2 __________________________________ ______________. (迷你型手機(jī)在市場(chǎng)上賣得很好。 ) Ms. Li: 3 __________________________________________________ _______________? (你認(rèn)為這種新型的手機(jī)會(huì)取代老式的手機(jī)嗎 ?) Mr. Hu: Yes, I believe so. Ms. Li: Why do you think so? Mr. Hu: Well, you see, with the fast development of modern technology, 4 ____________________________________________________. (人們的生活狀況在最近幾年得到了很大改善。 ) Likewise, 5 ____________________________________________________. (他們的消費(fèi)觀念也在迅速發(fā)生變化。 ) Smart and handy mobile phones have bee a necessity for many people, young people in particular. Ms. Li: I see. 6 ______________________________________________. (所以你相信手機(jī)的潛在市場(chǎng)一定會(huì)很大。 ) Mr. Hu: Exactly. So you believe the potential market for them will be quite large what findings have you got from the market research the minitype of mobile phones are selling well in the market Do you think this new type of mobile phones will