【正文】 商業(yè)計劃保密須知本商業(yè)計劃書屬商業(yè)機(jī)密，所有權(quán)屬于[ 公司或項(xiàng)目名稱 ]。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計劃書后，收件人應(yīng)即刻確認(rèn)，并遵守以下的規(guī)定：1）若收件人不希望涉足本計劃書所述項(xiàng)目，請按上述地址盡快將本計劃書完整退回；2）在沒有取得[ 公司或項(xiàng)目名 ]的書面同意前，收件人不得將本計劃書全部和/或部分地予以復(fù)制、傳遞給他人、影印、泄露或散布給他人；3）應(yīng)該象對待貴公司的機(jī)密資料一樣的態(tài)度對待本計劃書所提供的所有機(jī)密資料。本商業(yè)計劃書不可用作銷售報價使用，也不可用作購買時的報價使用。商業(yè)計劃編號： 授方：簽字：公司：日期：1 / 43目錄以下是本樣本目錄表。注意，當(dāng)你作好你的商業(yè)計劃書后，要重新編排頁碼。有關(guān)圖表信息請參閱本樣本第九章，提供這些信息資料的編排意見。第一章：摘要 ..........................................................................................................................................................3第二章：公司介紹 ..................................................................................................................................................6一、宗旨（任務(wù)） ..............................................................................................................................................6二、公司簡介 ......................................................................................................................................................6三、公司戰(zhàn)略 ......................................................................................................................................................71．產(chǎn)品及服務(wù) A： ........................................................................................................................................72．產(chǎn)品及服務(wù) B，等等： ............................................................................................................................83．客戶合同的開發(fā)、培訓(xùn)及咨詢等業(yè)務(wù)： ...............................................................................................8四、技術(shù) ..............................................................................................................................................................8專利技術(shù)： ...............................................................................................................................................8相關(guān)技術(shù)的使用情況（技術(shù)間的關(guān)系）： ...........................................................................................8五、價值評估 ......................................................................................................................................................9六、公司管理 ......................................................................................................................................................91．管理隊伍狀況 ...........................................................................................................................................92．外部支持： .............................................................................................................................................103．董事會： .................................................................................................................................................10七、組織、協(xié)作及對外關(guān)系： ........................................................................................................................10八、知識產(chǎn)權(quán)策略 ............................................................................................................................................11九、場地與設(shè)施 ................................................................................................................................................12十、風(fēng)險 ............................................................................................................................................................12第三章：市場分析 ................................................................................................................................................13一、市場介紹 ....................................................................................................................................................13二、目標(biāo)市場 ....................................................................................................................................................14三、顧客的購買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................16五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................17一、競爭者 ........................................................................................................................................................17二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者[A，B 等] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................19一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................20三、未來產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲運(yùn) ................................................................................................................................................20五、包裝 ............................................................................................................................................................212 / 43六、實(shí)施階段 ......................................................................................