某著名咨詢公司-美的-空調(diào)價(jià)格分析報(bào)告(已修改)
2025-08-14 19:51 本頁面
【正文】 美的空調(diào)價(jià)格分析目 錄一、空調(diào)市場狀況 ...........................................................................................................3品牌情況 ............................................................................................................................3成本上漲 ............................................................................................................................3一線品牌集體降價(jià) .......................................................................................................3空調(diào)價(jià)格層面情況 .......................................................................................................3消費(fèi)者購買因素的改變 ............................................................................................4二、美的公司簡介 ...........................................................................................................4三、美的空調(diào)購買因素分析 ..................................................................................5認(rèn)知替代品效應(yīng) ............................................................................................................5獨(dú)特價(jià)值效應(yīng) .................................................................................................................5對(duì)比困難效應(yīng) .................................................................................................................6價(jià)格－質(zhì)量效應(yīng) ........................................
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