【正文】 1 湖南 ● 桃江 羅溪瀑布旅游景區(qū)開發(fā)建設(shè)項(xiàng)目 招商引資建議書 二 0 一一年二月項(xiàng)目類別：旅游產(chǎn)業(yè) (羅溪瀑布景區(qū) ) 項(xiàng)目編 號： 430922（ D30529） 2 目 錄 第一章 總 論 .......................................................................................... 1 項(xiàng)目背景與概況 .................................................................................................... 1 項(xiàng)目編制依據(jù) ........................................................................................................ 1 項(xiàng)目提出的必要性 .............................................................................................. 2 項(xiàng)目預(yù)期目標(biāo) ....................................................................................................... 2 第二章 項(xiàng)目建設(shè)的有利條件 ..................................................................... 3 地理位置與自然條件 ........................................................................................... 3 社會(huì)經(jīng)濟(jì)條件 ........................................................................................................ 4 項(xiàng)目開發(fā)基礎(chǔ)條件 ............................................................................................... 4 旅游資源條件 ........................................................................................................ 6 旅游工業(yè)優(yōu)勢 ........................................................................................................ 7 旅游農(nóng)業(yè)優(yōu)勢 ........................................................................................................ 8 產(chǎn)業(yè)政策優(yōu)勢 ........................................................................................................ 9 第三章 旅客流量與市場分析 ................................................................... 10 市場定位分析 ...................................................................................................... 10 市場預(yù)測分析 ...................................................................................................... 12 區(qū)域客源市場分析 ............................................................................................. 12 市場競爭與旅游營銷策略 ................................................................................. 13 第四章 規(guī)劃與建設(shè)的指導(dǎo)思想和原則 ..................................................... 17 指導(dǎo)思想 .............................................................................................................. 17 基本原則 .............................................................................................................. 17 第五章 旅游產(chǎn)業(yè)開發(fā)項(xiàng)目 ....................................................................... 19 自然風(fēng)景 ........................................................................................................... 19 3 發(fā)展觀賞竹業(yè) ,繁榮森林旅游 ........................................................................... 22 第六章 旅游工業(yè)、產(chǎn)業(yè)開發(fā) ..................................................................... 27 竹工藝藝術(shù)品、生活用品 .............................................................................. 27 開發(fā)山野菜 ......................................................................................................... 35 第七章 旅游農(nóng)業(yè) ...................................................................................... 37 種植業(yè) .................................................................................................................. 37 發(fā)展 特種 珍稀養(yǎng)殖業(yè) ......................................................................................... 39 第七章 燃料動(dòng)力與物質(zhì)供應(yīng) ................................................................... 44 給水工程 .............................................................................................................. 44 供電工程 .............................................................................................................. 45 第八章 旅游文化與飲食業(yè) ....................................................................... 47 開發(fā)“農(nóng)家樂”旅游業(yè) ..................................................................................... 47 讓桃江擂茶打響品牌 ......................................................................................... 50 聽聽地方小曲 ...................................................................................................... 51 第九章 環(huán)境影響評價(jià) ................................................................................. 54 影響環(huán)境因素分析 ............................................................................................. 54 環(huán)境保護(hù)措施 ...................................................................................................... 54 第十章 組織機(jī)構(gòu)與管理體制 ................................................................... 57 組織機(jī)構(gòu) ............................................................................................................ 57 管理體系 ............................................................................................................ 58 第十一章 投資估算及資金籌措 ................................................................. 61 投資估算的依據(jù)及要求 .................................................................................... 61 按項(xiàng)目分年度資金使用計(jì)劃 ............................................................................ 65 資金籌措 ............................................................................................................ 65 第十二章 財(cái)務(wù)評價(jià) .................................................................................. 67 4 財(cái)務(wù)估算依據(jù) .................................................................................................... 67 財(cái)務(wù)估算 ............................................................................................................ 68 財(cái)務(wù)分析 ............................................................................................................ 68 第十三章 結(jié)論與建議 ............................................................................... 72 可行性研究結(jié)論 ................................................................................................ 72 建議 ...................................................................