中國(guó)飲茶文化對(duì)中式茶葉包裝結(jié)構(gòu)設(shè)計(jì)的影響(已修改)
2025-08-08 12:49 本頁(yè)面
【正文】 中國(guó)飲茶文化對(duì)中式茶葉包裝結(jié)構(gòu)設(shè)計(jì)的影響中文摘要中國(guó)是茶葉的故鄉(xiāng),是世界茶樹的原生地。茶葉同中華民族古老而光輝燦爛的文明史一樣悠久,這是世界上任何國(guó)家和民族都無法比擬的。飲茶文化更是歷史悠久、內(nèi)涵豐富，并融入了中國(guó)傳統(tǒng)文化的精髓。包裝,即為了在商品流通過程中保護(hù)產(chǎn)品,方便儲(chǔ)運(yùn),促進(jìn)銷售,按一定技術(shù)方法而采用的容器的總稱?，F(xiàn)代社會(huì)的包裝,除了過去被人熟知的保護(hù)功能外,還肩負(fù)著促銷、欣賞,甚至是傳承文化的作用。尤其是茶葉包裝,便是包裝與文化結(jié)合的典例。茶葉包裝必須擁有自己獨(dú)特的風(fēng)格,形成獨(dú)有的魅力,以此來吸引消費(fèi)者的關(guān)注。本文從飲茶文化的角度出發(fā)研究中式茶葉包裝設(shè)計(jì)的方法，闡述了飲茶文化及中式茶葉包裝的演化，對(duì)茶葉包裝的新趨勢(shì)進(jìn)行概括，不但弘揚(yáng)飲茶文化，還增加茶葉商品的產(chǎn)品附加值。關(guān)鍵詞 茶 飲茶文化 中式 茶葉包裝 Chinese tea culture Chinese tea on the structural design of packagingAbstract China is the homeland of tea, tea is the world39。s original habitat. Tea with the Chinese history of ancient and glorious civilization as old as it is anywhere in the world state and the nation can match. Teadrinking culture is a long history, rich in content, and integrated into the essence of traditional Chinese culture.Packaging, namely, the process of modity circulation in order to protect the product, convenient storage and transportation, the promotion of sales, according to certain technical methods used by the general term for the container. Modern society, the packaging, in addition to previously known protective function, but also shoulder the promotion, appreciation, and even the role of transmitting culture. In particular, tea packaging, packing and cultural integration is the typical example. Tea packaging must have its own unique style, the formation of a unique charm as a way to attract consumers attention.This article from the perspective of tea culture Chinese tea packaging design research methods, expounded Chinese tea culture and tea packaging evolution of new trends in packaging of tea for general, not only promote the tea culture and tea products also increased the product additional value.Key word：Tea Teadrinking culture Chinese Tea Packaging研究背景隨著我國(guó)社會(huì)主義商品生產(chǎn)發(fā)展，對(duì)外貿(mào)易的增長(zhǎng)和人民生活水平提高，不但對(duì)茶葉的品質(zhì)要求而且對(duì)茶葉的包裝質(zhì)量都提出了更高要求。茶葉是我國(guó)傳統(tǒng)的內(nèi)、外貿(mào)易商品。從生產(chǎn)者到達(dá)消費(fèi)者手中，需要經(jīng)過多次的儲(chǔ)存和運(yùn)輸，其間必須用袋、盒、桶、箱等包裝容器，使茶葉與外界隔離。所謂茶葉包裝，就是為了保護(hù)茶葉的品質(zhì)，選用適當(dāng)?shù)娜萜骱筒牧希瑢?duì)每一件裝茶葉的容器施加各種技術(shù)處理，將茶葉與外界隔離的一種裝置。包裝在茶葉的銷售、運(yùn)輸、保管過程中，保護(hù)品質(zhì)，并通過包裝表面的美化來增大商品的價(jià)值。茶葉包裝好比人的衣服。從廣義上說，不加包裝的商品是不存在的。包裝不完善將會(huì)導(dǎo)致茶葉色、香、味、形的品質(zhì)破壞。在國(guó)際貿(mào)易中、包裝的優(yōu)劣，往往是茶葉商品能否進(jìn)入國(guó)際市場(chǎng)的條件之一，也是能否順利占領(lǐng)國(guó)際市
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