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Project 1 Developing an ad campaign Review ? ;提升 ? ;計(jì)算出 ? ? (名詞) ? ;呼吁 ? …… 表達(dá)清楚 ? promote figure out determine to do sth. be determined to do sth. analysis appeal to get something across urge sb. to do sth. ? ? ,使驚愕 ? … in mind ? concerned with ? approach to (doing) sth. ? to… ? sb. into doing… poisonous shock 記得某事 涉及 … 的方法 由于;應(yīng)歸于 警醒某人做某事 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. EX. The audience ________(be) very excited when they saw their favorite star. were audience表示“觀眾,聽眾”。當(dāng)把它作為 整體看待時(shí),謂語(yǔ)動(dòng)詞用單數(shù)形式;當(dāng)把它 看作許多人,強(qiáng)調(diào)個(gè)體時(shí),謂語(yǔ)動(dòng)詞常用復(fù) 數(shù)。類似的名詞還有: family, class, team,public等。 2. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have … in mind 考慮 /想到 /記得 … 1. 你想讓誰(shuí)來做這項(xiàng)工作。 2. 在那么短的時(shí)間內(nèi)記住所有的新生詞是很困難的。 Who do you have in mind for the job? It’s hard to have all the new words in mind in such a short time. 3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure 1 I could see a figure in the far distance, but I couldn’t make out who it was. 2 She has a lovely figure. 3 He was one of the leading political figures of this century. 數(shù)字; 圖形; 人物;輪廓 3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do . figure out 理解;想出 1 I can’t figure him out he’s a mystery! 2 We still haven’t figure out how to do it.