中國人壽保險產品策劃書(已修改)
2025-07-31 23:12 本頁面
【正文】 中國人壽——福祿雙喜產品營銷策劃書 姓名：徐天華學號：47目錄一、大環(huán)境掃描................................................................................2二、背景和現狀................................................................................2（一）市場形勢..........................................................................2（二）產品情況...........................................................................2（三）競爭形勢...........................................................................2（四）營銷環(huán)境...........................................................................3三、SWOT分析...................................................................................3四、消費者分析..................................................................................3五、營銷戰(zhàn)略.
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