【正文】 目錄報(bào)告摘要 ......................................................................................................................................................................5圖目錄 ..........................................................................................................................................................................6表目錄 ..........................................................................................................................................................................7第一章 大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)概述 ....................................................................................................................................8一、高校畢業(yè)生就業(yè)形勢非常嚴(yán)峻 .....................................................................................................................8（一）高校畢業(yè)生總量持續(xù)增長 .....................................................................................................................8（二）高校畢業(yè)生需求數(shù)量大幅減少 .............................................................................................................8（三）供需不匹配與結(jié)構(gòu)性矛盾突出 .............................................................................................................9（四）高校畢業(yè)生就業(yè)渠道不暢 .....................................................................................................................9二、大學(xué)生自主創(chuàng)業(yè)大有可為 .............................................................................................................................9三、互聯(lián)網(wǎng)飛速發(fā)展蘊(yùn)涵的巨大創(chuàng)業(yè)機(jī)會 .......................................................................................................11四、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)研究的理論基礎(chǔ) ...............................................................................................................12（一）網(wǎng)絡(luò)創(chuàng)業(yè)的基本概念 ...........................................................................................................................12（二）大學(xué)生與網(wǎng)絡(luò)創(chuàng)業(yè) ...............................................................................................................................12（三）大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè) ...................................................................................................................................13（四）大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)的重要地位與意義 ...................................................................................................13第二章 大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)現(xiàn)狀分析 ........................................................................................................................15一、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)者結(jié)構(gòu)特征 .......................................................................................................................15（一）性別結(jié)構(gòu) ...............................................................................................................................................15（二）院校結(jié)構(gòu) ...............................................................................................................................................16（三）專業(yè)結(jié)構(gòu) ...............................................................................................................................................16（四）年級結(jié)構(gòu) ...............................................................................................................................................17二、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)平臺情況 ...........................................................................................................................18三、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)團(tuán)隊(duì)情況 ...........................................................................................................................19（一）創(chuàng)業(yè)初始人員數(shù)量 ...............................................................................................................................19（二）創(chuàng)業(yè)合伙人 ...........................................................................................................................................20（三）創(chuàng)業(yè)雇傭人員數(shù)量 ...............................................................................................................................20（四）創(chuàng)業(yè)雇傭人員來源 ...............................................................................................................................21四、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)經(jīng)營情況 ...........................................................................................................................21（一）主營產(chǎn)品類型 .......................................................................................................................................21（二）銷售產(chǎn)品來源 .......................................................................................................................................221 / 93（三）經(jīng)營網(wǎng)店的數(shù)量 ...................................................................................................................................22（四）網(wǎng)店經(jīng)營方式 .......................................................................................................................................22五、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)啟動(dòng)資金情況 ...................................................................................................................22（一）啟動(dòng)資金規(guī)模 .......................................................................................................................................22（二）啟動(dòng)資金來源 .......................................................................................................................................22六、大學(xué)生網(wǎng)絡(luò)創(chuàng)業(yè)收入情況 ...........................................................................................................................22（一）月均銷售額 ...........................................................................................................................................22（二）月均凈收入 ...........................................................................................................................................22（三）第一筆交易發(fā)生時(shí)間點(diǎn) .......................................................................................................................22（四）實(shí)現(xiàn)盈利時(shí)間點(diǎn) ...................................................................................................................................22（五）收入水平滿意度 ............................