王府井百貨網(wǎng)上商城促銷(xiāo)策略研究畢業(yè)論文(已修改)
2025-07-10 20:49 本頁(yè)面
【正文】 論文題目：《王府井百貨網(wǎng)上商城促銷(xiāo)策略研究》作 者： 指導(dǎo)老師：專(zhuān) 業(yè)： 市場(chǎng)營(yíng)銷(xiāo)目錄摘要 ....................................................................................................................................................2電商時(shí)代傳統(tǒng)百貨業(yè)的應(yīng)對(duì)策略 ....................................................................................................3電商時(shí)代傳統(tǒng)百貨業(yè)的困難處境 ................................................................................................3王府井百貨試水電商 ....................................................................................................................3王府井百貨線(xiàn)上商城正式建立 ....................................................................................................4王府井商城發(fā)展陷入困境 ............................................................................................................5王府井商城促銷(xiāo)策略分析 ................................................................................................................5促銷(xiāo)種類(lèi) ........................................................................................................................................5品牌促銷(xiāo) ....................................................................................................................................5品類(lèi)促銷(xiāo) ....................................................................................................................................7主題促銷(xiāo) ....................................................................................................................................7活動(dòng)促銷(xiāo) ....................................................................................................................................8聯(lián)合促銷(xiāo) ....................................................................................................................................8促銷(xiāo)顯示區(qū)域 ................................................................................................................................8首頁(yè)：促銷(xiāo)信息占據(jù)首頁(yè)總信息量的 60%以上 ...................................................................9各單元類(lèi)目：主頁(yè)廣播圖促銷(xiāo)、限時(shí)特賣(mài)專(zhuān)區(qū)、每個(gè)細(xì)化類(lèi)目中的促銷(xiāo)信息 ................9奧萊專(zhuān)區(qū) ....................................................................................................................................9斷碼特惠 ....................................................................................................................................9促銷(xiāo)方式 ......................................................................................................................................10折扣 ..........................................................................................................................................10滿(mǎn)贈(zèng) ..........................................................................................................................................10滿(mǎn)減 ..........................................................................................................................................10一口價(jià) ......................................................................................................................................11從梅西百貨看王府井商城促銷(xiāo)策略發(fā)展方向 ..............................................................................11王府井商城促銷(xiāo)病癥 ..................................................................................................................11梅西百貨的節(jié)日 ......................................................................................................................
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