【正文】 電子商務(wù)中誠信問題分析與對(duì)策畢業(yè)論文電子商務(wù)中誠信問題分析與對(duì)策摘 要隨著我國電子商務(wù)的快速發(fā)展，越來越多的人涉足電子商務(wù)，目前電子商務(wù)已經(jīng)成為一項(xiàng)重要的商務(wù)形式，給人們的生產(chǎn)生活帶來了極大的便利，與此同時(shí)電子商務(wù)誠信問題越來越突出：如價(jià)格欺詐，發(fā)貨不及時(shí)、付款不到位或不及時(shí)，商品的售后服務(wù)得不到保證，信息的安全性得不到保障等事件時(shí)有發(fā)生，針對(duì)這些問題產(chǎn)生的原因提出通過構(gòu)建我國電子商務(wù)誠信體系來解決電子商務(wù)誠信問題，促進(jìn)我國電子商務(wù)健康發(fā)展，電子商務(wù)誠信體系的建立需要政府、企業(yè)和消費(fèi)者三方面共同努力來建設(shè)，本文對(duì)電子商務(wù)誠信體系建設(shè)中政府、企業(yè)及消費(fèi)者所應(yīng)承擔(dān)的任務(wù)作了探討。 關(guān)鍵詞：電子商務(wù)；誠信；誠信缺失；誠信體系 II Research and Strategies of the credibility of emerceAbstractWith the rapid development of electronic merce in China, more and more people involved in electronic merce, at present, electronic merce is an important business forms of production and life, give people a great convenience, at the same time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。s emerce systems to solve problems emerce, and promote the healthy development of electronic merce in China. Key words: electronic merce；the good faith；the lack of credibility；integrity system VI 目 錄摘 要 IAbstract II一、概述 1（一）本文研究的背景 1（二）關(guān)于電子商務(wù)中誠信問題研究現(xiàn)狀 2（三）本文的主要工作 3二、電子商務(wù)誠信現(xiàn)狀及問題 4（一）電子商務(wù)的發(fā)展現(xiàn)狀及特點(diǎn) 4（二）電子商務(wù)中誠信的內(nèi)涵 5誠信的含義 5 電子商務(wù)中誠信的內(nèi)涵 6 電子商務(wù)中誠信的影響 6(三)電子商務(wù)中誠信問題的主要表現(xiàn)形式 8價(jià)格欺詐 8發(fā)貨、付款不到位或不及時(shí) 8產(chǎn)品的售后服務(wù)得不到保證 8信息的安全性得不到保障 9三 電子商務(wù)誠信影響因素分析 10（一） 電子商務(wù)誠信的多維度分析 10經(jīng)濟(jì)學(xué)的解釋 10社會(huì)心理學(xué)的解釋 14（二） 我國電子商務(wù)誠信影響因素分析 17我國誠信基礎(chǔ)薄弱，社會(huì)信用體制尚未完全建立 17 網(wǎng)上交易雙方信息不對(duì)等 19市場(chǎng)進(jìn)入壁壘低，法律虛位 19社會(huì)誠信意識(shí)普遍薄弱。 20安全技術(shù)瓶頸未突破 20部分企業(yè)條件不完備導(dǎo)致誠信無法保證 20（三） 我國電子商務(wù)影響因素的系統(tǒng)分析 21消費(fèi)者方面 21企業(yè)方面 23環(huán)境方面 24各影響因素之間的相互影響及相互制約關(guān)系 25四、電子商務(wù)誠信體系的構(gòu)建方案 27（一）企業(yè)要提高誠信意識(shí)，主動(dòng)樹立誠信形象 27（二）政府要營造社會(huì)誠信大環(huán)境 28法律法規(guī)的制定和完善 28政府執(zhí)行法律法規(guī)方面 29政府誠信監(jiān)管方面. 30（三）消費(fèi)者方面 31（四）安全技術(shù)方面 31結(jié) 論 33Conclusion 34參考文獻(xiàn) 35附錄A 演示文稿 36致 謝 37課程結(jié)課論文審閱評(píng)分表 38課程結(jié)課論文答辯記錄評(píng)分表 39電子商務(wù)中誠信問題分析與對(duì)策一、 Outline（一） The background of this studyEmerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。s modern economic life, play an increasingly important role in economic development. As of the end of 2010, according to the China Internet Network Information Center (CNNIC), the scale of Chinese netizens reached 457 million people, the size of the online shopping users yearonyear growth of % to reach 161 million. IResearch data also show that in 2010, the annual emerce transactions amounted to trillion yuan, representing an increase of % over 2009. Expected the next three to five years, the Chinese emerce market will continue to maintain a sustained and stable growth steadily year on year growth is expected to exceed 10 trillion yuan in 2013. But on the other hand, emerce development in China has been acpanied by a shadow, that is the issue of integrity. In the B2B field, the field of C2C, and the recent rise of Buying Online activities, lack credibility caused by various events occur frequently, the issue of integrity has bee an important bottleneck restricting the development of electronic merce. Emerce to rapid and sustainable development, we must accelerate the integrity of the building.（二）Research on the integrity of emerceIntegrity is the basis of all economic activities, we want the good faith throughout the enterprise and industry development of the whole, for any acts of fraud must be zero tolerance, this to ensure that market transactions, prosperous, healthy economic development. The issue of integrity in emerce is not very recent, as early as the beginning of the emerce rise, many people of insight concerned about the integrity of emerce, the founding of Alibaba put the integrity of management as a corporate foothold in this 2000, China international Electronic Commerce Center has been active in the work of the corporate credit rating, and in the case of access to the market to respond positively to gradually expand the depth and breadth, to establish the China International Electronic Commerce Center credit certification Center. With the popularity of electronic merce, the people involved more and more, the impact of the credibility of emerce is growing, its concern more and more people, many scholars from different angles, the integrity of emerce the issues were: Yao Tianxiang the root of the game theory of the integrity of emerce, China international Electronic Commerce Center Director Liu Junsheng ideas business integrity issues should be resolved through the establishment of third party credit rating . Jiang Qiping proposed emerce through the establishment of the integrity of ecological integrity missing. Chen Xinxiang, China Electronic Commerce Association, said that for emerce industry, it is imperative to establish a unified crossplatform data system integrity, the personal credit system and credit system of enterprises unify the establishment of a database, and the establishment of appropriate data analysis system for risk prevention.Compared to China, the construction of credit system of foreign emerce is still relatively plete. In other countries, emerce has been popular, it has bee an important part of people39。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has