特產(chǎn)店網(wǎng)絡營銷方案(已修改)
2024-11-23 18:34 本頁面
【正文】 收錄 于： 20201214 啟學網(wǎng) 本文檔由【文檔和范文商店】 收錄 并整理，希望可以幫你輕松應對工作！ 目 錄 一、團隊介紹 .............................................................................................................................. 3 二、 特產(chǎn)店 簡介 ........................................................................................................ 3 三、網(wǎng)絡營銷環(huán)境、背景分析 ..................................................................................................... 4 （一）、產(chǎn)品分析（以主要產(chǎn)品為例） ........................................................................... 4 （二）網(wǎng)絡銷售市場調研 ................................................................................................. 4 （三 ）消費者市場和購買分析 .......................................................................................... 7 ................................................................................................................. 7 .............................................................................................. 7 ................................................................................................................ 7 （ 四 ）行業(yè)競爭狀況分析 .................................................................................................8 （ 五 ） SWOT 分析 ............................................................................................................8 四、網(wǎng)絡營銷設計方案 ................................................................................................................ 8 （一）網(wǎng)絡營銷目標 .........................................................................................................8 （二）網(wǎng)絡營銷戰(zhàn)略 ......................................................................................................... 9 （三）網(wǎng)絡營銷實施策略 ................................................................................................. 9 １ .產(chǎn)品和價格策略 ....................................................................................................... 9 ２ .進貨渠道策略 ........................................................................................................... 9 3．商品促銷策略 .......................................................................................................... 9 （四）客戶關系管理策略 ............................................................................................... 10 1．建立消費者個人信息數(shù)據(jù)庫 ................................................................................... 10 2．定期與顧客保持聯(lián)系 ............................................................................................. 10 五、網(wǎng)上店鋪的推廣策劃 .......................................................................................................... 10 （一）店鋪內推廣 .......................................................................................................... 10 （二）店鋪外推廣 .......................................................................................................... 10 （三）其他推廣 ...............................................................................................................11 六、方案實施計劃 ...............
環(huán)評公示相關推薦
鄂ICP備17016276號-1