特產(chǎn)店網(wǎng)絡(luò)營(yíng)銷方案(已修改)
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【正文】 收錄 于： 20201214 啟學(xué)網(wǎng) 本文檔由【文檔和范文商店】 收錄 并整理，希望可以幫你輕松應(yīng)對(duì)工作！ 目 錄 一、團(tuán)隊(duì)介紹 .............................................................................................................................. 3 二、 特產(chǎn)店 簡(jiǎn)介 ........................................................................................................ 3 三、網(wǎng)絡(luò)營(yíng)銷環(huán)境、背景分析 ..................................................................................................... 4 （一）、產(chǎn)品分析（以主要產(chǎn)品為例） ........................................................................... 4 （二）網(wǎng)絡(luò)銷售市場(chǎng)調(diào)研 ................................................................................................. 4 （三 ）消費(fèi)者市場(chǎng)和購(gòu)買分析 .......................................................................................... 7 ................................................................................................................. 7 .............................................................................................. 7 ................................................................................................................ 7 （ 四 ）行業(yè)競(jìng)爭(zhēng)狀況分析 .................................................................................................8 （ 五 ） SWOT 分析 ............................................................................................................8 四、網(wǎng)絡(luò)營(yíng)銷設(shè)計(jì)方案 ................................................................................................................ 8 （一）網(wǎng)絡(luò)營(yíng)銷目標(biāo) .........................................................................................................8 （二）網(wǎng)絡(luò)營(yíng)銷戰(zhàn)略 ......................................................................................................... 9 （三）網(wǎng)絡(luò)營(yíng)銷實(shí)施策略 ................................................................................................. 9 １ .產(chǎn)品和價(jià)格策略 ....................................................................................................... 9 ２ .進(jìn)貨渠道策略 ........................................................................................................... 9 3．商品促銷策略 .......................................................................................................... 9 （四）客戶關(guān)系管理策略 ............................................................................................... 10 1．建立消費(fèi)者個(gè)人信息數(shù)據(jù)庫(kù) ................................................................................... 10 2．定期與顧客保持聯(lián)系 ............................................................................................. 10 五、網(wǎng)上店鋪的推廣策劃 .......................................................................................................... 10 （一）店鋪內(nèi)推廣 .......................................................................................................... 10 （二）店鋪外推廣 .......................................................................................................... 10 （三）其他推廣 ...............................................................................................................11 六、方案實(shí)施計(jì)劃 ...............
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