【正文】 1 / 18廣州本日房產(chǎn)顧問資料 TUT 銷售廣州 TUT 本日公司各地工作站銷售工作手冊 ................................................................................3銷售管理系統(tǒng) ......................................................................................................................................3一、售樓部規(guī)范工作制度 ..............................................................................................................3二、售樓人員的行為準(zhǔn)則 ..............................................................................................................3三、銷售部組織架構(gòu)及崗位職責(zé) ..................................................................................................5銷售執(zhí)行系統(tǒng) ......................................................................................................................................6一、企業(yè)發(fā)展戰(zhàn)略的把握 ..............................................................................................................6二、市場調(diào)查和分析 ......................................................................................................................6三、市場定位、企劃方向的確認(rèn) ..................................................................................................6四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 ..........................................................................................7五、樓盤的標(biāo)識 ..............................................................................................................................7六、銷售現(xiàn)場和促銷活動的場地安排 ..........................................................................................7七、接待中心主要銷售道具 ..........................................................................................................7八、樣品屋或?qū)嵠肺莸难b修 ..........................................................................................................7九、印刷媒體的制作 ......................................................................................................................7十、報刊媒體的制作與安排 ..........................................................................................................8十一、廣告發(fā)布計劃 ......................................................................................................................8十二、價格制定與價格控制 ..........................................................................................................8十三、推出時間計劃 ......................................................................................................................8十四、業(yè)務(wù)訓(xùn)練計劃 ......................................................................................................................8十五、現(xiàn)場銷售執(zhí)行 ......................................................................................................................8十六、房屋銷售相關(guān) ......................................................................................................................9十七、促銷活動的主題選擇 ..........................................................................................................9十八、廣告效果和銷售狀況分析 ..................................................................................................9十九、銷售總結(jié) ..............................................................................................................................9《銷售手冊》目錄 ..............................................................................................................................9一、批文 ..........................................................................................................................................9二、銷售資料 ................................................................................................................................10三、售房的具體操作程序： ........................................................................................................10個案銷售培訓(xùn)計劃 ............................................................................................................................11平面設(shè)計系統(tǒng) ....................................................................................................................................122 / 18一、樓盤標(biāo)志 ................................................................................................................................12二、標(biāo)準(zhǔn)字體 ................................................................................................................................12三、標(biāo)準(zhǔn)色 ....................................................................................................................................12四、象征圖形 ................................................................................................................................12五、組合系統(tǒng) ...................................................