沃爾瑪亞歐市場經(jīng)營戰(zhàn)略轉(zhuǎn)變對(duì)我國零售業(yè)的影響及啟示(已修改)
2025-07-04 23:33 本頁面
【正文】 沃爾瑪亞歐市場經(jīng)營戰(zhàn)略轉(zhuǎn)變對(duì)我國零售業(yè)的影響及啟示張秀華哈爾濱工程大學(xué)經(jīng)濟(jì)管理學(xué)院The impacting to China39。s retails and its enlightenments about the business strategy changes of WalMartXiuhua ZhangThe School of Economics and Management of Harbin Engineering University摘要:沃爾瑪在部分亞歐市場上的失利促使其及時(shí)調(diào)整和轉(zhuǎn)變其亞歐市場的經(jīng)營戰(zhàn)略。放棄經(jīng)營多年的韓國和德國市場，進(jìn)而主攻中國市場，探究其經(jīng)營戰(zhàn)略轉(zhuǎn)變的原因，并進(jìn)而分析這一戰(zhàn)略轉(zhuǎn)變對(duì)中國零售業(yè)的影響和啟示。關(guān)鍵詞：沃爾瑪 戰(zhàn)略轉(zhuǎn)變 我國零售業(yè) Abstract: WalMart lost advantages in some Asian and European markets and this made it had some changes in business strategies timely. It gave up the markers in South Korea and Germany, and then WalMart to enter the China market entirely. We should explore the reasons of its business strategy changes and analyze the impacts to China39。s retails and the enlightenment.Key Words: WalMart changes of strategy Chinese r
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1