淺談烹飪美學在飯店營銷中的重要作用(已修改)
2025-06-30 04:34 本頁面
【正文】 n更多企業(yè)學院： 《中小企業(yè)管理全能版》183套講座+89700份資料《總經(jīng)理、高層管理》49套講座+16388份資料《中層管理學院》46套講座+6020份資料《國學智慧、易經(jīng)》46套講座《人力資源學院》56套講座+27123份資料《各階段員工培訓學院》77套講座+ 324份資料...../Shop/《員工管理企業(yè)學院》67套講座+ 8720份資料《工廠生產(chǎn)管理學院》52套講座+ 13920份資料《財務管理學院》53套講座+ 17945份資料《銷售經(jīng)理學院》56套講座+ 14350份資料《銷售人員培訓學院》72套講座+ 4879份資料論烹飪美學在飯店營銷中的重要作用內(nèi)容提要改革開放以來，我國的烹飪技術得到了快速發(fā)展，我國烹飪也取得了豐碩的成果。但是，隨著人民生活水平的不斷提高，不僅對烹飪提出了許多新要求，餐飲業(yè)自身也發(fā)生許多新變化。這就要求餐飲業(yè)者提高本產(chǎn)品的質(zhì)量和服務質(zhì)量。在餐館、飯店中這種要求體現(xiàn)的更加明顯。廣大食客對美食的要求越來越強烈。外觀的好壞，不僅影響對菜點的評價，也直接影響人們的食欲和情緒，已達到更好的吸引食客和滿足食客的要求的目的。從美學角度來看中國烹飪，從整體美來研究菜品。 隨著經(jīng)濟的全球化和競爭的國際化，營銷創(chuàng)新成為了企業(yè)生存和發(fā)展的根本， 成功的營銷是飯店立于不敗之地的有效保證。 飯店營銷的核心是滿足客人的合理要求最終達到為飯店盈利的目的，而要保留住客人，產(chǎn)品就必須有變化有創(chuàng)新有突破。烹飪美學美化了產(chǎn)品，使飯店產(chǎn)品大大的提高了檔次，優(yōu)化了服務環(huán)境和設備設施，讓人賞心悅目，從整體美上來更好的詮釋出了客人所想要的產(chǎn)品和服務，才能引起市場的強烈反應，給酒店帶來豐富的利潤。同時促進了整個飯店業(yè)的發(fā)展。 關鍵詞：烹飪美學 飯店營銷 AbstractSince reform and opening, China39。s cooking has been rapid development, China has made great cooking results. However, with the continuous improvement of living standards, not only made many new requirements for cooking, food and beverage industry itself many new changes have taken place. This requires restaurants to improve the quality of the product and service quality. In restaurants, hotels reflected in the more obvious such a request. The requirements of the majority of patrons of the food more and more intense. The quality of appearance, not only affects the evaluation of the dishes, but also directly affect people39。s appetite and mood, to get better to attract diners and patrons to meet the requirements of the goal. From an aesthetic point of view of Chinese cooking, dishes from the whole United States to study.With economic globalization and international petition, marketing, innovation has bee a fundamental business survival and development of successful marketing is effective guarantee of the hotel in an invincible position. Marketing is the core of the hotel to meet the reasonable demands of the guests the ultimate objective to achieve profitability for the hotel, and to retain customers, the product must have a breakthrough and innovative changes. Cooking landscaping aesthetics of the product, so that the hotel greatly improved product quality, optimize the service environment, equipment and facilities, looking, e from a better interpretation of the overall United States out of the guests want products and services, can lead to market stro
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