蒙牛企業(yè)營(yíng)銷渠道分析(已修改)
2025-06-29 22:52 本頁(yè)面
【正文】 摘 要蒙牛集團(tuán)是我國(guó)乳制品產(chǎn)業(yè)最耀眼的一顆新星，他的成長(zhǎng)速度堪稱奇跡，蒙牛乳業(yè)集團(tuán)正按照確保在2011年躋身“世界乳業(yè)15強(qiáng)”的既定目標(biāo)，為中國(guó)乳業(yè)的發(fā)展，為國(guó)人體魄的強(qiáng)健，為內(nèi)蒙經(jīng)濟(jì)的騰飛做著自己不懈的努力，蒙牛也進(jìn)軍冰淇淋市場(chǎng)，并且冰淇淋也是蒙牛的利潤(rùn)增長(zhǎng)點(diǎn)。2010年6月我很榮幸作為蒙牛乳業(yè)（沈陽(yáng)）有限責(zé)任公司冰淇淋東北事業(yè)部的實(shí)習(xí)業(yè)務(wù)員，在半個(gè)月對(duì)蒙牛冰淇淋的銷售渠道，零售終端的實(shí)地考察，我大致地了解了沈陽(yáng)地區(qū)冰淇淋市場(chǎng)的現(xiàn)狀。對(duì)蒙牛集團(tuán)也有了大致的了解；尤其對(duì)蒙牛冰淇淋的營(yíng)銷渠道、市場(chǎng)運(yùn)作有了一個(gè)大概的認(rèn)識(shí)。在這次實(shí)地調(diào)查中了解到蒙牛在銷售渠道上有一些小問(wèn)題存在，下面是本人結(jié)合書本所學(xué)的知識(shí)進(jìn)行分析總結(jié)，并提出一些解決辦法，希望能給蒙牛公司帶來(lái)幫助。關(guān)鍵詞： 蒙牛集團(tuán) 冰淇淋 營(yíng)銷渠道 9 / 12Summary China39。s dairy industry, Mengniu Group is the most dazzling star, his growth has been a miracle, Mengniu Dairy Group is to ensure that in 2011 according to among the World Dairy Top 15 of the established objectives for the Chinese dairy industry The development of the Chinese people39。s strong physically, for the economic takeoff in Inner Mongolia, doing their tireless efforts, Mengniu has also entered the ice cream market, and the ice cream is Mengniu39。s profit growth. June 2010 I am honored as Mengniu Dairy (Shenyang) Co., Ltd. of Northeast Division of the practice of ice cream salesman, Mengniu ice cream in half of the sales channels, the retail end of the site visits, I learned to roughly Shenyang ice cream market status quo. Mengniu Group has also been on the general understanding。 especially ice cream Mengniu39。s marketing channels, market have a rough understanding.In the field survey in the know in the sales Qudao Menqniu have
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