萊鋼齒輪鋼生命周期及營(yíng)銷策略分析(已修改)
2025-06-29 21:29 本頁(yè)面
【正文】 9 / 9萊鋼齒輪鋼生命周期及產(chǎn)品策略分析摘 要：介紹了萊鋼20CrMnTi齒輪鋼近幾年生產(chǎn)發(fā)展、市場(chǎng)占有率及利潤(rùn)變化的情況，并運(yùn)用生命周期理論判定該產(chǎn)品已處于生命周期成熟期。從提高現(xiàn)有產(chǎn)品質(zhì)量、細(xì)分產(chǎn)品市場(chǎng)、完善營(yíng)銷管理體系、加強(qiáng)聯(lián)系合作、采取直銷方式等方面，提出穩(wěn)固現(xiàn)有產(chǎn)品市場(chǎng)、延長(zhǎng)該產(chǎn)品成熟期的相關(guān)措施；從積極開(kāi)發(fā)性能更優(yōu)越的新型齒輪鋼，并慎重選擇分銷商、調(diào)整營(yíng)銷渠道、盡快樹(shù)立新產(chǎn)品品牌形象等方面，提出開(kāi)發(fā)新產(chǎn)品和拓展市場(chǎng)的相關(guān)策略。 關(guān)鍵詞：齒輪鋼；生命周期；產(chǎn)品策略 中圖分類號(hào)：F405 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：10044620（2006）04004702 Analyses of Product Life Cycle and Strategy of Gear Steel in Laigang SUN Jin, LI Yanqing, SUN Qingdong, YAN Zhihua （Laiwu Iron and Steel Co., Ltd., Laiwu 271104, China） Abstract：Introduces 20CrMnTi gear steel’s development, market occupancy and gain fluctuation in Laigang recent years and judges the product in the autumn of life cycle by lifecycle theory. Thereby puts forward correlative measures of steadying its existing market and extending the product’s mature term from improving the existing product’s quality, fractionizing the product’s market, perfecting marketing manage system, strengthening contact cooperation
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