【正文】 目 錄 銷售前提條件 .............................................................................................................................................................. 6 條件 1：法律文件 .................................................................................................................................................. 6 條件 2：現(xiàn)場(chǎng)包裝 .................................................................................................................................................. 7 條件 3：宣傳造勢(shì) .................................................................................................................................................. 8 條件 4：銷售工具 .................................................................................................................................................. 9 條件 5：銷售策略 ................................................................................................................................................ 10 條件 6：其他配合 ................................................................................................................................................ 10 銷售階段設(shè)計(jì)與目標(biāo)分析決策 ..................................................................................................................................12 銷售周期： （此時(shí)間的確定前提為手續(xù)辦理順利、前期籌備完善，周期可前移或后延） ........................ 12 銷售階段設(shè)計(jì) ....................................................................................................................................................... 13 銷售階段劃分 ....................................................................................................................................................... 14 銷售策略 ....................................................................................................................................................................25 低開高走，適時(shí)提價(jià)，增強(qiáng)旺銷局面 ................................................................................................................ 25 推售順序 .............................................................................................................................................................. 25 封盤策略 .............................................................................................................................................................. 26 贈(zèng)送抽獎(jiǎng)策略 ....................................................................................................................................................... 26 入市時(shí)機(jī) .....................................................................................................................................................................27 銷售隊(duì)伍的組織與培訓(xùn) .............................................................................................................................................28 基本編制與架構(gòu) ............................................................................................................................................................ 29 項(xiàng)目?jī)r(jià)格定 位原則提要 .......................................................................................................................................... 33 項(xiàng)目?jī)r(jià)格定位目標(biāo)提要 .......................................................................................................................................... 33 價(jià)格定位策略 .......................................................................................................................................................... 34 項(xiàng)目總體均價(jià)、起價(jià)、最高價(jià)定位參考建議 ....................................................................................................... 35 付款方式建議 .......................................................................................................................................................... 35 價(jià)格定位簡(jiǎn)要說明及動(dòng)態(tài)價(jià)格調(diào)整建議 ............................................................................................................... 36 營(yíng)銷策略核心目標(biāo) ......................................................................................................................................................39 品牌定位 .....................................................................................................................................................................40 品牌定位的標(biāo)準(zhǔn)和要求 ....................................................................................................................................... 40 品牌定位的立體分析 ........................................................................................................................................... 41 本項(xiàng)目的品牌定位 ............................................................................................................................................... 43 定位概述 .....................................................................................................................................................................46 項(xiàng)目案名及分析 ........