【正文】 廣州TUT本日公司各地工作站銷售工作手冊 ....................................................3銷售管理系統(tǒng) ........................................................................................................3一、售樓部規(guī)范工作制度 .................................................................................3二、售樓人員的行為準則 .................................................................................3三、銷售部組織架構(gòu)及崗位職責 .....................................................................5銷售執(zhí)行系統(tǒng) ........................................................................................................6一、企業(yè)發(fā)展戰(zhàn)略的把握 .................................................................................6二、市場調(diào)查和分析 .........................................................................................6三、市場定位、企劃方向的確認 .....................................................................6四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 .............................................................7五、樓盤的標識 .................................................................................................7六、銷售現(xiàn)場和促銷活動的場地安排 .............................................................7七、接待中心主要銷售道具 .............................................................................7八、樣品屋或?qū)嵠肺莸难b修 .............................................................................7九、印刷媒體的制作 .........................................................................................7十、報刊媒體的制作與安排 .............................................................................8十一、廣告發(fā)布計劃 .........................................................................................8十二、價格制定與價格控制 .............................................................................8十三、推出時間計劃 .........................................................................................8十四、業(yè)務訓練計劃 .........................................................................................8 目 錄十五、現(xiàn)場銷售執(zhí)行 .........................................................................................8十六、房屋銷售相關(guān) .........................................................................................9十七、促銷活動的主題選擇 .............................................................................9十八、廣告效果和銷售狀況分析 .....................................................................9十九、銷售總結(jié) .................................................................................................9《銷售手冊》目錄 ................................................................................................9一、批文 .............................................................................................................9二、銷售資料 ...................................................................................................10三、售房的具體操作程序： ...........................................................................10個案銷售培訓計劃 ..............................................................................................11平面設計系統(tǒng) ......................................................................................................12一、樓盤標志 ...................................................................................................12二、標準字體 ...................................................................................................12三、標準色 .......................................................................................................12四、象征圖形 ...................................................................................................12五、組合系統(tǒng) ...................................................................................................12六、VI應用 .......................................................................................................12七、VI特點 .......................................................................................................12廣告執(zhí)行系統(tǒng) ......................................................................................................13一、廣告執(zhí)行部門 ...........................................................................................13二、前期分析 ..................................................................................................