【正文】 廈門合誠集團企業(yè)形象規(guī)劃手冊 商業(yè)機密 AAA 嚴(yán)禁復(fù)制 第 1 頁 共 32（CI）實施手冊二零零九年十一月廈門合誠集團企業(yè)形象規(guī)劃手冊 目錄合誠集團企業(yè)文化實施體系 ............................................................................................................1企業(yè)文化項目實施計劃表（待定） ....................................................................................................2第一階段 文化理念宣貫階段 ..........................................................................................................3項目一：文化理念標(biāo)準(zhǔn)化 .....................................................................................................................3【實施時間】 ......................................................................................................................................3【實施內(nèi)容】 ......................................................................................................................................3項目二：企業(yè)文化上墻 .........................................................................................................................3【實施目的】 ......................................................................................................................................3【實施時間】 ......................................................................................................................................4【實施內(nèi)容】 ......................................................................................................................................4項目三：企業(yè)文化骨干特訓(xùn)營 .............................................................................................................4【實施目的】 ......................................................................................................................................4【實施時間】 ......................................................................................................................................4【實施重點】 ......................................................................................................................................4【操作流程】 ......................................................................................................................................4項目四：企業(yè)文化視覺化 .....................................................................................................................5【實施目的】 ......................................................................................................................................5【實施時間】 ......................................................................................................................................5【實施內(nèi)容】 ......................................................................................................................................5項目五：VCD 宣傳片 ...........................................................................................................................6【實施目的】 ......................................................................................................................................6【實施時間】 ......................................................................................................................................6【實施方式】 ......................................................................................................................................6【實施內(nèi)容】 ......................................................................................................................................6項目六：“合誠在我心中，文化在我身 邊”DV 大賽 ...........................................................................7【實施目的】 ......................................................................................................................................7廈門合誠集團企業(yè)形象規(guī)劃手冊 【實施時間】 ......................................................................................................................................7【實施內(nèi)容】 ......................................................................................................................................7項目七：開通《合誠之家》企業(yè)文化頻道 .............................................................................................8【實施目的】 ......................................................................................................................................8【實施時間】 ..........................................................................................................