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軟件網(wǎng)站營銷推廣方案(已修改)

2024-11-20 01:26 本頁面
 

【正文】 軟件網(wǎng)站 營銷推廣方案 一、 市場背景 ............................................................................................................ 2 1. 市場情況 ............................................................................................................ 2 A. 用戶群體分析 .............................................................................................. 2 B. 從信息獲取方式分析 ................................................................................... 3 2. 網(wǎng)站情況 ............................................................................................................ 5 二、 推廣階段 ............................................................................................................ 5 1. 網(wǎng)站建設階段 ..................................................................................................... 5 2. 網(wǎng)站發(fā)布初期 ..................................................................................................... 5 3. 網(wǎng)站增長期 ........................................................................................................ 6 4. 網(wǎng)站穩(wěn)定期 ........................................................................................................ 6 三、 推廣階段時間段劃分 .......................................................................................... 6 四、 網(wǎng)站建設初期營銷推廣策略 ................................................................................ 6 1. 營銷分析 ............................................................................................................ 6 2. 具體操作步驟 ..................................................................................................... 6 A. 解決代碼問題 .............................................................................................. 6 B. 關鍵詞設計 ................................................................................................. 7 C. 賬號問題 ..................................................................................................... 7 D. 軟文問題 ..................................................................................................... 8 五、 網(wǎng)站發(fā)布期營銷推廣策略 ................................................................................... 8 1. 營銷分析 ............................................................................................................ 8 2. 具體操作步驟 ..................................................................................................... 8 A. 網(wǎng)站資訊、論壇版塊劃分 ............................................................................ 8 B. 論壇推廣 ..................................................................................................... 9 C. 登陸各大搜索引擎、網(wǎng)址類、目錄類網(wǎng)站 .................................................... 9 D. 交換友情鏈接 .............................................................................................. 9 E. 完善百科、維基等中的信息 ......................................................................... 9 F. 在各大供求網(wǎng)站發(fā)布信息 .......................................................................... 10 G. 在即時通訊工具中發(fā)布網(wǎng)站信息 ...........................
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