【正文】 1 / 128營銷商戰(zhàn)三十六計......目 錄第一篇　 勝戰(zhàn)計 .........................................................................................................................................................5第 1 計　 “瞞天過海” .........................................................................................................................................5● 長城飯店傳總統(tǒng)要聞聲振海外 .....................................................................................................................6● 派克公司借尸還魂使企業(yè)得以新生 .............................................................................................................7● 店老板示假隱真生財有道 .............................................................................................................................7第二計“圍魏救趙” .............................................................................................................................................9● 房買主趨利避害妙購高價位住宅 ...............................................................................................................10● 塑膠公司投李報桃，被譽為 “經營之神 ”...............................................................................................11● 草船借箭天下之財為我所用 .......................................................................................................................12第三計　 “借刀殺人” .......................................................................................................................................12● Ac 集團靠人才戰(zhàn)略開拓新領地 ..................................................................................................................13●“ WN”與足球聯姻提高知名度 .................................................................................................................14第四計　 “以逸待勞” .......................................................................................................................................15● 友尼利福公司以退為進平安渡過難關 .......................................................................................................15● 海爾策劃有道，締造世界級品牌 ...............................................................................................................16● 小作坊后發(fā)制人反敗為勝 ...........................................................................................................................18第五計　 “趁火打劫” .......................................................................................................................................19●“ BX”趁勢而上注冊國際名牌商標 ..........................................................................................................19● 華爾街大佬因機而發(fā)操縱美國白宮 ...........................................................................................................20● 數公司采取反擊戰(zhàn)略大獲全勝 ...................................................................................................................21●“ XY”公司乘虛而入產品占領國際市場 ..................................................................................................21第六計　 “聲東擊西” .......................................................................................................................................22●婁維川故作姿態(tài)逼對手稱心讓步 ...................................................................................................................22●“ 本田 ”“亞馬哈 ”聲東擊西誰主沉浮 .....................................................................................................23● 聲東擊西，不過早地暴露自己 ...................................................................................................................25第二篇　 敵戰(zhàn)計 .......................................................................................................................................................26第 7 計　 “無中生有” ......................................................................................................................................26● 蘭麗綿羊油編撰故事譽滿寶島 ...................................................................................................................27● 珠寶店精心制作假象轟動首都全城 ...........................................................................................................28第 8 計　 “暗渡陳倉” .......................................................................................................................................29● 哈默炫耀投標獨占兩塊租地 .......................................................................................................................30● 英方拖延時間轉移資產逃避責任 ...............................................................................................................31● 驚人的博覽會取得罕見的成功 ...................................................................................................................32第 9 計　 “隔岸觀火” .......................................................................................................................................34● 復印機廠相機行事坐收漁利 .......................................................................................................................35● 手足相煎兩敗俱傷漁人得益 .......................................................................................................................36● 礦泉壺混戰(zhàn)中取勝 .......................................................................................................................................37第 10 計　 “笑里藏刀” .....................................................................................................................................40●《 佐賀報 》 精誠所至金石為開 ...................................................................................................................40● 王銀飛在經營中的人情味 ...........................................................................................................................41● 洗染廠不靠錢緣靠情緣吸引客戶 ...............................................................................................................41● 上海家庭飯館笑中經營生意興隆 ...............................................................................................................422 / 128● 不能忘記冷漠與微笑在經營中的作用 .......................................................................