管理學院市場營銷方案、全英語版(已修改)
2025-05-16 18:11 本頁面
【正文】 JIANGXI AGRICULTURAL UNIVERSITY課 程 論 文題目：Jiangxi Agricultural University Shenzhou supermarket marketing plan 學 院： 經(jīng)濟管理學院 姓 名： 學 號： 專 業(yè)： 班 級： 指導教師： 二0 一四 年 十一 月CatalogForeword 31. Executive Summary 42. Current Situation 43. Competitor and Issues Analysis 54. Marketing Objectives 65. Marketing Strategy 76. Action Programs 87. Budget 88. Measurements 99. Conclusion 9ForewordMany supermarket managers realize that in an increasingly petitive sales environment in general and intense, visible part of the value of the product to meet the needs of the people the value of consumer goods in the proportion is declining, while the invisible intangible part of the product and the product the value of service are being increasingly important. Marketing is now often through customer service to win a petitive advantage, good customer service is a key factor in a supermarket stand out from many petitors, providing customers with the services bee inevitable to enhance the petitiveness of the supermarket. With the rapid development of service industry, service supermarket market petition is being the focus of petition, by conducting marketing services to enhance the petitiveness of the supermarket has bee a major challenge facing the supermarket, only for each of the factors affecting our petitive supermarket take positive and effective manner measures to enhance the petitiveness of the supermarket as a whole, to achieve the core values of service marketing. Many facts show that the establishment of a new petitive advantage, not just the physical part of the product, but also because of its additional services. The emphasis on product quality, service has bee a measure of the supermarket petitive leverage, so the service is growing emphasis on marketing. Services marketing is marketing management deepen the inherent requirements of the supermarket, as well as supermarkets petitive advantage of new features in the new market situation. Service marketing is a supermarket in the full understanding of the premise to meet consumer demand, in order to fully meet the needs of consumers in the marketing process undertaken a series of activities. Service marketing is the most important quality of service, good service is the next best presales promotions, is the main way to enhance customer satisfaction and loyalty, is to establish a corporate reputation and corporate image of the spread of important ways.1. Executive SummaryThe rise of services marketing enhance the marketing advantages of supermarket. Rich connotation supermarket marketing activities is significant. First, it contributes to a rich marketing core to fully meet the ne
公司管理相關推薦
鄂ICP備17016276號-1