【正文】 1 / 41目錄 概述 ......................................................................................................................................3 行業(yè)分析 ..............................................................................................................................3 市場(chǎng)現(xiàn)狀分析 .....................................................................................................................3 市場(chǎng)需求分析 .....................................................................................................................3 區(qū)域市場(chǎng)分析 .....................................................................................................................4 用戶結(jié)構(gòu)分析 .....................................................................................................................4 市場(chǎng)競(jìng)爭(zhēng)分析 .....................................................................................................................4 購(gòu)買行為分析 .....................................................................................................................5 市場(chǎng)發(fā)展趨勢(shì) .....................................................................................................................5 行業(yè)網(wǎng)站分析 .....................................................................................................................5 主要競(jìng)爭(zhēng)對(duì)手 .....................................................................................................................5 次要競(jìng)爭(zhēng)對(duì)手 .....................................................................................................................6 中國(guó)電子商務(wù)現(xiàn)狀 .............................................................................................................6 網(wǎng)站策劃 ..............................................................................................................................7 站點(diǎn)規(guī)劃 .............................................................................................................................7 網(wǎng)站定位 .............................................................................................................................7 用戶定位 .............................................................................................................................7 信箱規(guī)劃 .............................................................................................................................7 網(wǎng)頁(yè)規(guī)劃 .............................................................................................................................7 首頁(yè)策劃 .............................................................................................................................7 欄目結(jié)構(gòu) ...........................................................................................................................11 網(wǎng)站功能 ...........................................................................................................................15 網(wǎng)站欄目管理 ............................................................................................................15 產(chǎn)品信息發(fā)布 ............................................................................................................15 廣告發(fā)布管理 ............................................................................................................16 訪問(wèn)統(tǒng)計(jì)管理 ............................................................................................................17 社區(qū)系統(tǒng) ....................................................................................................................18 運(yùn)營(yíng)方案 ...........................................................................................................................19 宣傳方案 ...........................................................................................................................19 媒體選擇 ....................................................................................................................19 宣傳方式 ....................................................................................................................19 宣傳口號(hào) ....................................................................................................................19 技術(shù)方案 ...........................................................................................................................19 推廣方案 ...........................................................................................................................20 網(wǎng)絡(luò)媒體 ....................................................................................................................20 傳統(tǒng)媒體 ....................................................................................................................21 其他宣傳 ....................................................................................................................21 運(yùn)營(yíng)方案 ...........................................................................................................................21 市場(chǎng)模式 ....................................................................................................................21 盈利模式 ....................................................................................................................22 盈利預(yù)測(cè) ....................................................................................................................22 市場(chǎng)策略 ....................................................................................................................222 / 41 人力資源 ....................................................................................................................23 資金投入 ....................................................................................................................24 風(fēng)險(xiǎn)分析 ....................................................................................................................25附件一：會(huì)員注冊(cè)協(xié)議 .......................................................................................................28附件二：中國(guó)行政區(qū)劃代碼 ................................................