【正文】 2 / 773 / 774 / 77深圳市元盛實(shí)業(yè)有限公司業(yè)務(wù)重組的方案設(shè)計(jì)（畢業(yè)論文）層 次：本 科專 業(yè)：工商管理姓 名：張 澗時(shí) 間：2022 年 3 月目 錄前 言 ..........................................................................................4第一章 元盛公司的背景情況概述及發(fā)展戰(zhàn)略選擇 ......................7 元盛公司背景情況及發(fā)展歷史概述 .................................................7 元盛公司背景情況概述 .............................................................................7 元盛公司發(fā)展歷程 .....................................................................................8 發(fā)展銀行對元盛公司的投資情況 .........................................................10 元盛公司分業(yè)經(jīng)營工作進(jìn)展情況 ...................................................11 下屬子公司的清理工作 ...........................................................................11 項(xiàng)目清理工作 .........................................................................................14 元盛公司面臨的環(huán)境分析 ...............................................................15 元盛公司的行業(yè)背景分析 .....................................................................15 元盛公司面臨的綜合環(huán)境分析 .............................................................19 元盛公司的戰(zhàn)略選擇 .......................................................................22第二章 元盛公司進(jìn)行業(yè)務(wù)重組的現(xiàn)實(shí)條件分析 ......................25 優(yōu)勢條件分析 ...................................................................................25 作為發(fā)展銀行子公司的優(yōu)勢條件 .........................................................25 專業(yè)優(yōu)勢 .................................................................................................27 現(xiàn)實(shí)條件分析 ...................................................................................28 元盛公司財(cái)務(wù)狀況分析 .........................................................................28 元盛公司管理體制分析 .........................................................................31 對元盛公司進(jìn)行現(xiàn)實(shí)條件分析的基本結(jié)論 ......................................33第三章 元盛公司進(jìn)行業(yè)務(wù)重組的方案設(shè)計(jì) ..............................35 發(fā)展與發(fā)展銀行的資源、優(yōu)勢互補(bǔ)關(guān)系，尋找業(yè)務(wù)交叉點(diǎn) .......35 受托處置深圳發(fā)展銀行以物抵債房地產(chǎn) .............................................35 為發(fā)展銀行所屬物業(yè)提供物業(yè)管理服務(wù) .............................................41 代為建設(shè)、經(jīng)營、管理深圳發(fā)展銀行東沖培訓(xùn)中心 .........................42 逐步向房地產(chǎn)中介業(yè)務(wù)、咨詢服務(wù)、營銷代理等方向發(fā)展 .......44第四章 不良資產(chǎn)處置與經(jīng)營的思路 ..........................................47 對原有沉淀資產(chǎn)進(jìn)行重置評估、分類治理 ...................................47 拓寬思路，采取多種資產(chǎn)處置策略 ...............................................51 開拓多種營銷渠道，實(shí)現(xiàn)處置價(jià)值最大化 .....................................54 不良資產(chǎn)處置的稅費(fèi)分析 .................................................................57第五章 新的經(jīng)營戰(zhàn)略下元盛公司的經(jīng)營任務(wù)與目標(biāo) ..............59 制定元盛公司經(jīng)營任務(wù)與目標(biāo)的指導(dǎo)思想 ...................................59 元盛公司三年期經(jīng)營任務(wù)與目標(biāo) ...................................................59 三年期經(jīng)營任務(wù) .....................................................................................59 三年期經(jīng)營目標(biāo) .....................................................................................62結(jié) 論 ............................................................................................63致 謝 ............................................................................................65參考文獻(xiàn) ..........................................................錯誤！未定義書簽。附錄一 深圳市元盛實(shí)業(yè)有限公司近三年資產(chǎn)負(fù)債表 ..............67附錄二 元盛公司近三年的利潤表及利潤分配表 ......................68附錄三 2022 年度深圳房地產(chǎn)開發(fā)企業(yè)資質(zhì)排名前十名 .........69附錄四 深圳市三級市場轉(zhuǎn)移登記稅費(fèi)表 ..................................701 / 77深圳市元盛實(shí)業(yè)有限公司業(yè)務(wù)重組的方案設(shè)計(jì)摘 要1995 年 7 月，國家以法律的形式確立了金融業(yè)分業(yè)經(jīng)營的政策后，深圳發(fā)展銀行（以下簡稱“發(fā)展銀行” ）積極按照國家政策和有關(guān)部門的要求，加緊進(jìn)行與其子公司——深圳市元盛實(shí)業(yè)有限公司（以下簡稱“元盛公司” ）的分業(yè)經(jīng)營工作。然而，因急于清理投資，致使原有投資遭受了重大損失。隨著中國加入 WTO 后金融環(huán)境的日益改變，中國金融業(yè)分業(yè)經(jīng)營的制度受到嚴(yán)重挑戰(zhàn)，央行關(guān)于分業(yè)經(jīng)營工作的步伐放緩。在以上雙重背景下，為解決元盛公司的生存與發(fā)展問題，培育元盛公司新的利潤增長點(diǎn)，本論文就為什么進(jìn)行業(yè)務(wù)重組，如何進(jìn)行業(yè)務(wù)重組及如何從體制上保障業(yè)務(wù)重組方案的順利實(shí)施進(jìn)行了研究。論文首先從深圳市元盛實(shí)業(yè)有限公司背景情況入手，介紹了元盛公司的發(fā)展歷程、所投資項(xiàng)目的基本情況，重點(diǎn)分析了面臨的行業(yè)環(huán)境、金融環(huán)境等，并以此為依托，提出了對元盛公司進(jìn)行業(yè)務(wù)重組的戰(zhàn)略構(gòu)想。為實(shí)施這一戰(zhàn)略構(gòu)想，論文在分析了元盛公司現(xiàn)實(shí)條件的基礎(chǔ)上，提出了具體的業(yè)務(wù)重組方法。一是發(fā)展與發(fā)展銀行的資源、優(yōu)勢互補(bǔ)關(guān)系，尋找元盛公司與發(fā)展銀行的業(yè)務(wù)交叉點(diǎn)，二是開展房地產(chǎn)中介、營銷咨詢、營銷代理等業(yè)務(wù)。不良資產(chǎn)處置業(yè)務(wù)作為新、老業(yè)務(wù)的交叉點(diǎn)是元盛公司各項(xiàng)業(yè)務(wù)的重中之重。為此，論文從處置方式及處置渠道等各方面均提出了自己的見解，并分析了各種處置方式的成本。最后，論文從實(shí)際出發(fā)，制定了在新的戰(zhàn)略下元盛公司工作任務(wù)和經(jīng)營目標(biāo)。本論文設(shè)計(jì)的業(yè)務(wù)重組方案設(shè)計(jì)具有一定的實(shí)際意義，且部分建議已得到發(fā)展銀行的采納，并將于近期付諸實(shí)施。關(guān)鍵詞：分業(yè)經(jīng)營，業(yè)務(wù)重組，不良資產(chǎn)處置，企業(yè)體制。2 / 77Shenzhen Yuansheng Industry LTD. business restructuring’ projectAbstractAfter the divided operation policy for finance industry was determined by the state in form of law in July 1995, Shenzhen Development Bank Co., Ltd. (the Development Bank”) had been hurrying up the divided operation with Shenzhen Yuansheng Industrial Co., Ltd (“Yuansheng”), one of its subsidiaries according the policy of the state and the requirements of related authorities. As the liquidation was in a very hurry, great losses were caused. However, as the banking environment of China after its accession to the WTO is changing, the divided operation system of the finance industry in China encountered severe challenge, the working of the central bank about divided operation steps slower. In such a background, To get surviving and developing, at the same time, to foster the new increase point of margin for Yuansheng pany. the author of this thesis has done a thorough study on why and how Yuansheng carries out business restructuring and how to ensure the implementation of the business restructuring. The thesis was started from the background of Yuansheng, introduced the development process of Yuansheng and the basic information about its investments and made an emphasized analysis on industrial environment and banking environment. On such a basis the thesis raised a strategic proposition about the business restructuring of Yuansheng. To achieve such strategic proposition, the thesis raised a concrete plan of the business restructuring on the basis of the analysis on the actual conditions of Yuansheng. One is to utilize the plementary relations with the Development Bank in resources and advantages and find out the intersection of business with the Development Bank. The second is to develop real estate agency, marketi