【正文】 重慶市1500 畝名優(yōu)茶葉種植基地改擴(kuò)建項(xiàng)目可行性研究報(bào)告目 錄第一章 總論 ...........................................................................................1 項(xiàng)目單位基本情況 ....................................................................................................1 概況 ....................................................................................................................1 財(cái)務(wù)狀況 ............................................................................................................1 法人代表基本情況 ............................................................................................2 技術(shù)支撐單位 ....................................................................................................2 項(xiàng)目建設(shè)方案 ............................................................................................................3 項(xiàng)目名稱、建設(shè)性質(zhì)及建設(shè)地點(diǎn) ....................................................................3 建設(shè)規(guī)模及產(chǎn)品方案 .......................................................................................3 技術(shù)、設(shè)備、建筑物 .........................................................................................4 投資結(jié)構(gòu)及資金來源 ................................................................................................4 項(xiàng)目效益 ....................................................................................................................4 可行性研究報(bào)告編制依據(jù) ........................................................................................5 綜合評價(jià) ....................................................................................................................6第二章 背景及必要性 ...........................................................................7 項(xiàng)目建設(shè)背景 ............................................................................................................7 項(xiàng)目提出的主要依據(jù) ........................................................................................7 項(xiàng)目提出理由 ....................................................................................................8 項(xiàng)目建設(shè)的必要性 ....................................................................................................8 是升茶葉產(chǎn)品市場競爭力，帶動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展的需要 .................................8 是實(shí)現(xiàn)勞動(dòng)力良性轉(zhuǎn)移，完善農(nóng)業(yè)產(chǎn)業(yè)鏈條的需要 .....................................9 是建設(shè)社會(huì)主義新農(nóng)村、增加農(nóng)民收入需要 .................................................9 是優(yōu)化經(jīng)營模式，促進(jìn)統(tǒng)籌城鄉(xiāng)發(fā)展的需要 .................................................9 是促進(jìn)當(dāng)?shù)厣鷳B(tài)環(huán)境建設(shè)的需要 ..................................................................10第三章 建設(shè)條件 .................................................................................11 項(xiàng)目區(qū)概況 ..............................................................................................................11 建設(shè)地點(diǎn)選擇 ..................................................................................................11 自然資源狀況 ..................................................................................................11 社會(huì)經(jīng)濟(jì)現(xiàn)狀 ..................................................................................................12 本行業(yè)發(fā)展現(xiàn)狀 ..............................................................................................12 相關(guān)產(chǎn)業(yè)發(fā)展?fàn)顩r ..........................................................................................12 項(xiàng)目建設(shè)條件優(yōu)劣勢分析 ......................................................................................13 優(yōu)勢條件 ..........................................................................................................13 項(xiàng)目劣勢分析 ..................................................................................................14第四章 市場分析與銷售方案 .............................................................16 市場分析 ..................................................................................................................16 茶葉市場供求現(xiàn)狀及前景分析 ......................................................................16 項(xiàng)目產(chǎn)品的市場競爭優(yōu)勢 ..............................................................................17 銷售策略、方案和營銷模式 ....................................................................................17 市場定位 ..........................................................................................................17 營銷模式 ..........................................................................................................18 市場風(fēng)險(xiǎn) ..................................................................................................................18 項(xiàng)目產(chǎn)品市場風(fēng)險(xiǎn)因素 ..................................................................................18 防范和降低風(fēng)險(xiǎn)對策 ......................................................................................18第五章 建設(shè)方案 .................................................................................20 產(chǎn)品方案和建設(shè)規(guī)模 ..............................................................................................20 產(chǎn)品方案 ..........................................................................................................20 建設(shè)規(guī)模 ..........................................................................................................20 建設(shè)規(guī)劃和布局 ......................................................................................................20 總平面布置原則 ..............................................................................................20 布局 ..................................................................................................................20 建設(shè)標(biāo)準(zhǔn)和產(chǎn)品標(biāo)準(zhǔn) ..............................................................................................21 項(xiàng)目建設(shè)標(biāo)準(zhǔn) ..................................................................................................21 產(chǎn)品標(biāo)準(zhǔn) ..........................................................................................................21 主要建設(shè)內(nèi)容 ..................................................................................................21 生產(chǎn)工藝技術(shù)方案 ..................................................................................................21 技術(shù)路線 ................................................