【正文】 I臨湘電廣網(wǎng)絡(luò)公司有線電視數(shù)字化改造項目可行性研究報告目 錄第一章 總論 ................................................................................................................1 承辦單位 ..................................................................................................................1 項目背景 ..................................................................................................................1 編制依據(jù) ..................................................................................................................2 主要經(jīng)濟(jì)指標(biāo) ..........................................................................................................2第二章 項目建設(shè)的必要性和可行性分析 ................................................................4 數(shù)字電視簡介 ..........................................................................................................4 有線電視數(shù)字化項目的必要性分析 ......................................................................5 有線電視數(shù)字化項目的可行性分析 ......................................................................8第三章 項目承辦單位概況 ........................................................................................11 承辦單位基本情況 ................................................................................................11 網(wǎng)絡(luò)技術(shù)條件 ........................................................................................................11 用戶條件 ................................................................................................................12 II第四章 技術(shù)方案 ......................................................................................................12 技術(shù)路線 ................................................................................................................12 數(shù)字電視分前端系統(tǒng)技術(shù)方案 ............................................................................13 雙向網(wǎng)絡(luò)改造方案 ................................................................................................15 客戶服務(wù)中心（Call Center ）..................................................................................16 數(shù)字電視機(jī)頂盒 ....................................................................................................17第五章 投資估算和資金籌措 ..................................................................................19 投資估算 ................................................................................................................19 資金籌措 ................................................................................................................24第六章 經(jīng)濟(jì)效益分析 ..............................................................................................25.1 收益預(yù)測 ..................................................................................................................25 成本費用預(yù)測 ........................................................................................................29 經(jīng)濟(jì)效益評價 ........................................................................................................31 敏感性分析 ............................................................................................................32 綜合經(jīng)濟(jì)評價 ........................................................................................................33第七章 結(jié)　 論 ...........................................................................................................34附 表 ..............................................................................................................................附表一 資金來源與運用計劃表 ....................................................................................附表二 營業(yè)收入及稅金明細(xì)估算表 ............................................................................ III附表三 成本費用明細(xì)表 ................................................................................................附表四 逐年利潤估算表 ................................................................................................附表五 逐年現(xiàn)金流量估算表 ........................................................................................附表六 總體財務(wù)狀況預(yù)測表 ........................................................................................第一章 總論 承辦單位承辦單位：湖南臨湘電廣網(wǎng)絡(luò)有限公司（以下簡