淺析我國家電企業(yè)促銷策劃方案(已修改)
2025-05-07 12:25 本頁面
【正文】 中 文 摘 要企業(yè)促銷策劃活動是一種具有創(chuàng)意性的專業(yè)實踐，它涉及多方面的內(nèi)容，諸如廣告、產(chǎn)品、價格等等。面對家電行業(yè)日益激烈的競爭，做好促銷策劃方案，使企業(yè)的行為得到消費者的認可，成為公眾的焦點，這不僅突顯出了一個企業(yè)的營銷策劃實力，而且對企業(yè)的發(fā)展意義重大。在借鑒他人以往研究經(jīng)驗的基礎(chǔ)上，運用理論聯(lián)系實際的方法，從對家電企業(yè)的現(xiàn)狀和發(fā)展趨勢的分析入手，較為系統(tǒng)全面地分析了家電企業(yè)如何做好促銷策劃方案，在企業(yè)營銷目標、市場定位及營銷組合策略策劃等方面為企業(yè)促銷策劃提出了相應(yīng)的對策和建議，以期能夠?qū)译娖髽I(yè)的市場營銷的長遠規(guī)劃和市場競爭力的提高提供有效參考。關(guān)鍵字：營銷策劃； 消費者； 營銷目標； 市場定位AbstractThe promotion planning of enterprise is a activity with a creative professional practice, which involves many aspects, such as advertising, product, price, etc. Facing the tough petition of the household appliance industry, to plete the promotion plans, make enterprise behavior getting recognition of consumers and bee the focus of the public not only show the strength of an enterprise39。s marketing planning but also have a great significance to the development of a enterprise.Taken example by others’ previous research and based on using the method of the theory with the practice, it is more systematic and prehensive to analysis the household appliance enterprises how to make the promotion plans well from the analysis of the present development situation and the petition of the household promotion of a enterprise puts forward to the corresponding countermeasure and suggestion on the market target, market positioning and marketing mix strategy planning, which is expected to provide a effective reference for the home appliance enterprises in making longterm marketplanning and improving the market petitiveness. Key word: Marketing planning。 Consumer。 Marketing objectives。 Market positioning目 錄中文摘要..........................................................I外文摘要.........................................................II第一章 我國家電行業(yè)概況........................................1 家電行業(yè)的發(fā)展歷程 .................................. 家電行業(yè)的現(xiàn)狀分析................................... 家電行業(yè)未來的發(fā)展趨勢...............................第二章 家電企業(yè)的營銷策劃...................................... 營銷目標策劃......................................... 市場定位策劃......................................... 我國家電產(chǎn)品消費市場特點......................12 整合資源進攻農(nóng)村市場.........................13(1) 農(nóng)村消費市場特點...............................14(2) 我國農(nóng)村家電市場容量...........................16 (3) 農(nóng)村市場經(jīng)銷商需求.............................20 品牌營銷策劃............。...........................2 廣告策劃............................................. 營銷組合策略策劃..................................... 售后服務(wù)策劃.......................................25結(jié)論.........
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