企業(yè)營銷風(fēng)險(xiǎn)解決設(shè)方案(已修改)
2025-05-07 00:16 本頁面
【正文】 企業(yè)營銷風(fēng)險(xiǎn)管理（GTEMR 應(yīng)用篇）之一解決方案北京格潤科技有限責(zé)任公司2 / 19目 錄引 言 ...........................................................................................................3一、營銷風(fēng)險(xiǎn)的含義 ......................................................................................4二、企業(yè)營銷風(fēng)險(xiǎn)種類 ..................................................................................5營銷實(shí)質(zhì)風(fēng)險(xiǎn) .........................................................................................5營銷道德風(fēng)險(xiǎn) .........................................................................................5營銷心理風(fēng)險(xiǎn) .........................................................................................5三、EMR 營銷風(fēng)險(xiǎn)管理程序 ........................................................................6風(fēng)險(xiǎn)識別 .................................................................................................6風(fēng)險(xiǎn)衡量 .................................................................................................6風(fēng)險(xiǎn)控制 .................................................................................................6風(fēng)險(xiǎn)評估 .................................................................................................6四、EMR 營銷環(huán)境風(fēng)險(xiǎn)控制 ........................................................................8五、EMR 營銷活動風(fēng)險(xiǎn)控制 ........................................................................9客戶資信評價(jià) .........................................................................................9合同的跟蹤管理 ...................................................................................11貨款回收控制 .......................................................................................12營銷費(fèi)用控制 ..
公司管理相關(guān)推薦
鄂ICP備17016276號-1