廣西陽朔河畔度假酒店項目經(jīng)營策劃案(已修改)
2025-04-29 01:08 本頁面
【正文】 廣西陽朔河畔度假酒店項目經(jīng)營策劃案項目策劃：姚秀驊完成日期：2022 年 12 月 6 日２ / 30目 錄第一部分 本案目的 ...................................................................................................３第二部分 戰(zhàn)略定位 ...................................................................................................４一、項目概況 ...........................................................................................................４二、項目 SWOT 分析 .................................................................................................４三、目前星級酒店的現(xiàn)狀及趨勢 ...........................................................................５四、項目定位 ...........................................................................................................６第三部分 項目建設建議 ...........................................................................................７一、酒店設計規(guī)劃建議 ...........................................................................................７二、酒店裝修標準建議 ...........................................................................................９第四部分 組織架構(gòu)與職能 ...................................................................................１０一、組織架構(gòu) .......................................................................................................１０二、部門設置與職能 ...........................................................................................１２三、主要崗位薪資建議 .......................................................................................１３第五部分 主要管理思路 .........................................................................................１４一、整體思路 .......................................................................................................１４二、質(zhì)量目標 .......................................................................................................１４三．企業(yè)理念 .......................................................................................................１５四、質(zhì)量管理 .......................................................................................................１５五、企業(yè)文化建設 ...............................................................................................１６六、財務與人力資源管理 ...................................................................................１６第六部分 營銷策劃 ...............................................................................................１８一、營銷定位 .......................................................................................................１８二、策劃推廣 .......................................................................................................２１第七部分 籌備工作要點 .......................................................................................２４一、業(yè)前六個月 ...................................................................................................２４二、業(yè)前五個月 ...................................................................................................２４三、業(yè)前四個月 ...................................................................................................２６四、業(yè)前三個月 ...................................................................................................２６五、業(yè)前二個月 ...................................................................................................２７六、業(yè)前一個月 ...................................................................................................２７第八部分 營收測算與前景展望 ...........................................................................２８一、年度營業(yè)收入測算 .......................................................................................２８二、前景展望 .......
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