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Cracking the Case: A Consulting Interview PrimerPage 1 of 3[Web Exclusive] You don39。t have to be Sherlock Holmes to ace the cases in a consultingfirm interview. In fact, a little preparation can make solving them seem, well, elementary.Firms Are There to Help YouConsulting Industry GuideRemember your seventhgrade algebra teacher’s three favorite words? Show your work. At the time, it seemed silly: Why not just show the right answer? Now that you’re older and wiser, however, you know that in many cases how you get to the right answer is more important than simply knowing the answer itself.The same goes for the case questions that consulting recruiters lob at you. Consulting is a demanding job with few correct answers。 this method of interviewing gauges how well you manage the process of getting to an answer and how you perform under simulated clientengagement conditions. We talked to consultanthunters at several firms to glean their advice on cracking the case interview. Here39。s what the recruiters revealed—and how you can best prepare. Why the Case Interview?Case interviews have long been used by recruiters to see a candidate39。s thought processes in motion. Can you deconstruct and analyze plex, openended business problems? Do you stay calm, or will you sweat bullets under pressure at a client site? At the most basic level, a case interview is about asking the right questions, developing a logical way of working through the relevant issues, and arriving at a remendation. Your structure may be a packaged framework or it may be various frameworks strung together。 you may even choose not to use frameworks at all. What39。s important is that you demonstrate some defined structure. “Case studies are an imperfect science,” concedes Michael Gibney, project manager at PricewaterhouseCoopers, “but are easily implementable in the 30 to 45 minutes we have for each interview.” Since they measure your analytical skills, they39。re an improvement over simple fit or resum233。 interviews. In most case interviews, the recruiter gives you an example of a reallife client problem. Some typical categories include: Company Strategy: “My client is thinking of making an acquisition, and …” Brain Games: “How many tennis balls are in the United States?” Operations Improvement: “Why is my client’s factory running behind?” Market Size: “How big is the global air conditioner market?” Although each requires a slightly different approach, all are meant mainly to evaluate the process you use, not the answer you e up with. Practice Makes PerfectYou absolutely, positively must prepare in advance for case interviews. “It bees pretty clear pretty fast who has—and who has not—practiced,” says Gibney. “I know there is a basic sort of business acumen that may not be able to be practiced, but candidates must have an understandable approach to solving problems. That’s what our clients demand of us. If we can’t relate