【正文】 親子主題農(nóng)場商業(yè)計劃書 目錄 序： ............................................................................................................................................................. 3 第一章：概述 .............................................................................................................................................. 3 . 項目概述 ........................................................................................................................................ 3 第二章：可行性分析 .................................................................................................................................. 4 . 市場潛在規(guī)模與需求 .................................................................................................................... 4 . 為什么休閑農(nóng)業(yè)如此火爆？ ................................................................................................... 4 . 行業(yè)規(guī)模發(fā)展勢頭良好 ........................................................................................................... 5 . 生育高峰帶 來人口紅利 ........................................................................................................... 5 . 親子農(nóng)場教育藍海 ................................................................................................................... 5 . 聚焦一個核心主題 ................................................................................................................... 6 . 用戶的痛點在哪里？ .................................................................................................................... 6 . 社會問題推動家庭對孩子成長的關(guān)注 .................................................................................... 6 . 家庭收入的提高教育投入 ............................................................................................................ 6 . 家庭觀念促進周末式度假的發(fā)展 ................................................................................................ 7 . 行業(yè)痛 點有哪些？ ........................................................................................................................ 7 . 休閑農(nóng)業(yè)的痛點 ............................................................................................................................ 7 . 親子樂園的痛點 ............................................................................................................................ 8 . 親子農(nóng)場 SWOT 分析 .................................................................................................................... 8 第三章、競爭策略 ...................................................................................................................................... 9 . 品牌定位規(guī)劃策略 ........................................................................................................................ 9 . 市場定位： .................................................................................................................................... 9 . 用戶定位： .................................................................................................................................. 10 . 類型定位： .................................................................................................................................. 10 . 選址定位： .................................................................................................................................. 11 . 農(nóng)場規(guī)劃： ............................................................................................................................. 11 . 產(chǎn)品規(guī)劃和盈利模式： .............................................................................................................. 11 . 一期產(chǎn)品規(guī)劃 .............................................................................................................................. 12 . 二期產(chǎn)品規(guī)劃 ..........................