【正文】 ASC Wine Training Program Level 1 ASC 葡萄酒培訓(xùn) 1 ASC FINE WINES China’s leading provider of quality imported wines 精心為您挑選優(yōu)質(zhì)進(jìn)口葡萄酒 Who am I ? ASC Fine Wines ? 北京圣皮爾金鷹葡萄酒銷售有限公司 ? 01064181598 X 131 ? Michael Xu 許曉斌 ? 13801000949 ? Training guidelines ?Who can deliver? ?Target audience ?Time ?Material checklist: ? All Sales staff ? All restaurant staff ? Lecture 60 minutes ? Role play 30minutes ? Exam 10minutes ? CDRom, Laptop, Projector, Wine opener, 1 bottle of wine, printed materials, exam sheets 培訓(xùn)索引 ? 所有銷售人員 ? 所有餐廳員工 ? 講座 60 分鐘 ? 葡萄酒侍酒實(shí)踐 30 分鐘 ? 測(cè)試 10 分鐘 ? CDrom，筆記本電腦，投影儀，開酒器，一瓶酒，資料，試卷 ? 演講者： ? 聽眾： ? 時(shí)間 : ? 演講材料 : The World of Wine in China 世界葡萄酒中國薈萃 The ASC Success Story Chairman: Don St Pierre Sr. (Beijing) 主席：圣皮爾（北京） President: Don St. Pierre Jr. (Shanghai) 總裁：小圣皮爾（上海） ? Together more than 20 years experience and success in business in China ? Started in 1995 ? Largest importer of quality wines in China ? Shareholder Mr. Gernot LangesSwarovski from the Austrian crystal pany Our Customers ? HighEnd Hotels and Restaurants and Private Clubs ? 高級(jí)酒店餐廳及私人俱樂部 ? Retail Stores and Department Stores ? 零售店 ? Private Customer ? 私人客戶 ASC OffTrade Department ASC Direct Sales Department ASC OnTrade Department Common element for all ASC customers: ? reliable and ontime payment ? a strong interest in quality wines provided with a high level of service. 1. The Wine Portfolio ? Exclusive Agency for 44 wine panies from 12 different countries ? More than 750 wines ? Best collection of world famous wine panies and brands in China, because of: – most important (for the chines market) wine producing countries are included – wines within all quality and price levels – usually the top 1 or 2 brands from each major wine region – good alternatives to each important brand within the assortment of our petitors ASC Wine Portfolio The “New World” ? Argentina ? Australia ? Canada ? Chile ? New Zealand ? South Africa ? USA The “Old World” ? France ? Italy ? Portugal ? Spain ? Austria ASC Wine Portfolio The HitList Santa Rita Kendall Jackson Beringer Wolf Blass Petaluma Louis Jadot Bollinger Gaja CFGV Ruffino Brown Brothers Taylor’s The ASC Core Competencies Our Key Success Factors ? Best quality portfolio ? Highest level of service ? Strong understanding of the ―real‖ market ? Strong relationship to suppliers ? Consistency in service and munications with both customers and suppliers ? Our demands on customer quality Table of Contents 目錄 I Wine History II Alcoholic Beverages III Definition of Wine IV Components of wine V Types of wine I 葡萄酒歷史 II 含酒精飲料 III 什么是葡萄酒 IV 葡萄酒的組成 V 葡萄酒種類 Table of Contents 目錄 VI 主要葡萄酒產(chǎn)國 VII 主要葡萄品種 VIII 酒標(biāo) IX 葡萄酒單 X 葡萄酒服務(wù) XI 葡萄酒品嘗 VI Main Wine Countries VII Main Grape Varieties VIII Wine Labels IX Wine list X Wine service XI Wine tasting I Wine History I 葡萄酒歷史 Middle Asia Caspian Sea Mesopotamia Wine History 5000 BC Ancient Egypt 2500 BC Ancient Greece 1600 BC Roman Empire 1000 BC Gaul (France) Spain Germany Austria 400 BC100 AD 14001600 South Africa Mexico Argentina 1769 California (USA) Australia New Zealand 17881819 中東里海 美索布達(dá)米亞 葡萄酒歷史 公元 5000前 古埃及 公元 2500前 古希臘 公元 1600年前 古羅馬帝國 公元 1000年前 法國高盧 西班牙 德國 奧地利 公元 400年前至公元 100年 公元 14001600年 南非 墨西哥 阿根廷 1769 加利福尼亞（美國） 澳大利亞 新西蘭 17881819 II Alcoholic Beverages II 含酒精飲料 ? Fruitbased alcoholic beverages Eg: Wine 水果 釀制的含酒精飲料 例如 : 葡萄酒 ? Grain or vegetable based alcoholic beverages Eg: Beer, Chinese rice wine, Sake ? 谷類 和 蔬菜 釀制的酒精性飲料 例如：啤酒 ， 中國黃酒 ， 日本清酒 Fermented Alcoholic Beverage 發(fā)酵型酒精飲料 During the fermentation process, yeast converts sugar into alcohol and Co2 在發(fā)酵期間， 酵母 把 糖份 轉(zhuǎn)化為 酒精 和 二氧化碳 Distilled Alcoholic Beverage 蒸餾型酒精飲料 ? History: Mesopotamia 3500BC First Distillation used for perfume making 歷史 : 美索布達(dá)米亞 ， 公元前 3500年 – 第一次蒸餾用于