貿(mào)英語(yǔ)寫(xiě)作課件unit1商務(wù)信件格式(已修改)
2025-01-20 12:12 本頁(yè)面
【正文】 貴州財(cái)經(jīng)學(xué)院 經(jīng)貿(mào)英語(yǔ)寫(xiě)作 Unit One 商業(yè)書(shū)信的格式 主講教師：劉楠 課程簡(jiǎn)介 本課程是國(guó)際貿(mào)易專(zhuān)業(yè)高年級(jí)的核心業(yè)務(wù)課程之一，是一門(mén)將英語(yǔ)與外貿(mào)業(yè)務(wù)相結(jié)合的課程。通過(guò)介紹外貿(mào)實(shí)務(wù)中各種英文業(yè)務(wù)函件，電傳和傳真以及其它方式的寫(xiě)作格式，商業(yè)術(shù)語(yǔ)和各種不同的表達(dá)方法，并通過(guò)介紹對(duì)外貿(mào)易各環(huán)節(jié)的具體做法，使學(xué)生在提高英語(yǔ)水平的同時(shí)，熟練掌握對(duì)外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語(yǔ)及表達(dá)技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務(wù)工作能力。 本課程的 目的 是學(xué)習(xí)外貿(mào)業(yè)務(wù)書(shū)信的標(biāo)準(zhǔn)格式，了解通過(guò)哪些途徑來(lái)發(fā)展新客戶(hù)，開(kāi)拓新市場(chǎng)，如何進(jìn)行詢(xún)購(gòu)某商品，怎樣報(bào)盤(pán)和還盤(pán)，怎樣靈活運(yùn)用付款方式，如何做到重合同守信用，怎樣去審查信用證，做到不出差錯(cuò)，在理賠和索賠中做到有理有利有節(jié)；學(xué)會(huì)擬寫(xiě)信函和電傳傳真的寫(xiě)作技巧。 學(xué)習(xí)內(nèi)容： 本課程主要學(xué)習(xí)信例，大量學(xué)習(xí)外貿(mào)實(shí)務(wù)基本環(huán)節(jié)中有代表性的信例。外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：建立業(yè)務(wù)關(guān)系和資信調(diào)查、詢(xún)盤(pán)、報(bào)盤(pán)和報(bào)價(jià)、還盤(pán)、訂單，履行訂單、支付、包裝和運(yùn)輸、信用證的修改和展期、索賠和解決索賠等。 學(xué)習(xí)方法： 《外貿(mào)函電》是一門(mén)實(shí)踐操作性很強(qiáng)的課程。也就是說(shuō)，要達(dá)到正確擬寫(xiě)外貿(mào)業(yè)務(wù)信函的目的，僅有理論是遠(yuǎn)遠(yuǎn)不夠的，學(xué)員必須學(xué)習(xí)大量外貿(mào)實(shí)務(wù)中有一定代表性的信函，深入體會(huì)何為 7C，更重要的是通過(guò)學(xué)習(xí)信例，熟悉大量外貿(mào)業(yè)務(wù)中各個(gè)環(huán)節(jié)中常用語(yǔ)，包括詞匯、短語(yǔ)、句型以及習(xí)慣表達(dá)方式等等，再通過(guò)一定量的練習(xí)，對(duì)常用語(yǔ)進(jìn)行操練運(yùn)用，從而達(dá)到掌握并熟練使用的目的。 Unit 1 Layout of Business Letters Introduction（概述） (參見(jiàn)教材 p1) (1) In today39。s highly developed and toughly petitive society, munication between individuals and groups is being increasingly frequent and important . It serves to pass on information , to express ideas or to exchange feelings. Generally speaking , the function of a business letter is to get or to convey business information 。 to make or to accept an offer 。 to deal with various business . Unit 1 Layout of Business Letters (2) The business letter is the principal means used by a business firm to keep in touch with its customers 。 often enough it is the only one and the customers form their impression of the firm from the tone and quality of the letters it sends out . Good quality paper and an attractive letterhead play their part in this , but they are less important than the message they carry . Business does not call for the elegant language of the post , but it does require us to express ourselves accurately in plain language that is clear and readily understood . The whole secret of good business letterwriting is to write simply , in an easy and natural waylike one friendly human being talking to another , to make your letters then , sound as much as possible like good conversation . Section1 The Basic Principles of Business Letter Writing (商業(yè)書(shū)信的基本寫(xiě)作原理 ) 7 “C” 1) Consideration 體諒 寫(xiě)信時(shí)要處處從對(duì)方的角度去考慮，而不是從自身出發(fā)，語(yǔ)氣上要尊重對(duì)方。Emphasize the “You” attitude rather than the “I” or “We” attitude. Section1 The Basic Principles of Business Letter Writing (商業(yè)書(shū)信的基本寫(xiě)作原理 ) Youattitude is not so simple as only to use you instead of I or we , what works is rather the writer39。s spiritual atti
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