貿(mào)英語寫作課件unit1商務信件格式(已修改)
2025-01-20 12:12 本頁面
【正文】 貴州財經(jīng)學院 經(jīng)貿(mào)英語寫作 Unit One 商業(yè)書信的格式 主講教師：劉楠 課程簡介 本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)務課程之一，是一門將英語與外貿(mào)業(yè)務相結合的課程。通過介紹外貿(mào)實務中各種英文業(yè)務函件，電傳和傳真以及其它方式的寫作格式，商業(yè)術語和各種不同的表達方法，并通過介紹對外貿(mào)易各環(huán)節(jié)的具體做法，使學生在提高英語水平的同時，熟練掌握對外貿(mào)易業(yè)務中常用的基本術語及表達技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務工作能力。 本課程的 目的 是學習外貿(mào)業(yè)務書信的標準格式，了解通過哪些途徑來發(fā)展新客戶，開拓新市場，如何進行詢購某商品，怎樣報盤和還盤，怎樣靈活運用付款方式，如何做到重合同守信用，怎樣去審查信用證，做到不出差錯，在理賠和索賠中做到有理有利有節(jié)；學會擬寫信函和電傳傳真的寫作技巧。 學習內(nèi)容： 本課程主要學習信例，大量學習外貿(mào)實務基本環(huán)節(jié)中有代表性的信例。外貿(mào)實務基本環(huán)節(jié)有：建立業(yè)務關系和資信調(diào)查、詢盤、報盤和報價、還盤、訂單，履行訂單、支付、包裝和運輸、信用證的修改和展期、索賠和解決索賠等。 學習方法： 《外貿(mào)函電》是一門實踐操作性很強的課程。也就是說，要達到正確擬寫外貿(mào)業(yè)務信函的目的，僅有理論是遠遠不夠的，學員必須學習大量外貿(mào)實務中有一定代表性的信函，深入體會何為 7C，更重要的是通過學習信例，熟悉大量外貿(mào)業(yè)務中各個環(huán)節(jié)中常用語，包括詞匯、短語、句型以及習慣表達方式等等，再通過一定量的練習，對常用語進行操練運用，從而達到掌握并熟練使用的目的。 Unit 1 Layout of Business Letters Introduction（概述） (參見教材 p1) (1) In today39。s highly developed and toughly petitive society, munication between individuals and groups is being increasingly frequent and important . It serves to pass on information , to express ideas or to exchange feelings. Generally speaking , the function of a business letter is to get or to convey business information 。 to make or to accept an offer 。 to deal with various business . Unit 1 Layout of Business Letters (2) The business letter is the principal means used by a business firm to keep in touch with its customers 。 often enough it is the only one and the customers form their impression of the firm from the tone and quality of the letters it sends out . Good quality paper and an attractive letterhead play their part in this , but they are less important than the message they carry . Business does not call for the elegant language of the post , but it does require us to express ourselves accurately in plain language that is clear and readily understood . The whole secret of good business letterwriting is to write simply , in an easy and natural waylike one friendly human being talking to another , to make your letters then , sound as much as possible like good conversation . Section1 The Basic Principles of Business Letter Writing (商業(yè)書信的基本寫作原理 ) 7 “C” 1) Consideration 體諒 寫信時要處處從對方的角度去考慮，而不是從自身出發(fā)，語氣上要尊重對方。Emphasize the “You” attitude rather than the “I” or “We” attitude. Section1 The Basic Principles of Business Letter Writing (商業(yè)書信的基本寫作原理 ) Youattitude is not so simple as only to use you instead of I or we , what works is rather the writer39。s spiritual atti
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